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Online Shopping Industry in China

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Online Shopping Industry in China
Online shopping industry in China

2012/4/8
Online shopping industry in China

The Table of content: Instruction of Online shopping industry----------------------------------3 The advantage----------------------------------------------------------------5 The prospect and interest---------------------------------------------------11 Conclusion--------------------------------------------------------------------13

The instruction of the online shopping in China today:

According to the latest research report by the Boston Consulting Group in 2011, the number of online consumers in China reaches 145 million, which is the second largest in the world. By 2015, the number of online consumers in China will surge to 329 million people, the market value will exceed 2 trillion RMB, China is expected to surpass the U.S.A as the world`s largest E-commerce market. Refer to the article from the <New York Time>, China has passed Japan to become the secondly-largest economy in the world and just behind United Stated after three decades of spectacular growth. (The New York Time published August 15 2010) With China’s economic rapid growth, online shopping becomes popular in China in 2010. I-Research, which is a marketing research consultancy, has introduced “2010-2011 China Online Shopping Industry Annual Monitoring Report” and “2010-2011 China Online Shopping User Research Report”. (From China’s online shopping market published)The result of report shows that in 2010 the annual turnover of Chinese online shopping market , and it has reached to 461 billion Yuan, compared to 2009 of online shopping, it increased 75.3%. The essay will discovered that the reason of online shopping growth so fast, moreover, it will tells people that the advantage and disadvantage of E-commerce in China. Why E-commerce does have a striking success in China? With the economic growth, the internet is becoming prevalent. More and more people are using internet in their


Bibliography: 1.”Online shopping is growing rapidly in China” BBC News. 29 August 2011 http://www.bbc.co.uk/news/business-14679595 2”E- commerce to make even bigger gains” Internet society of China http://www.isc.org.cn/english/Events&amp;News/Industry_News/listinfo-19694.html 3 “Prospects for the development of Online shopping” WGY.COM http://www.wgyan.com/portal.php?mod=view&amp;aid=37 4.“China online shopping statistic” Business internet China 29/11/2007 http://www.business-internet-china.com/e-commerce/online-shopping-market-scale-in-china-2001-2010.php
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