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Online Movie Downloads: the Future of Modern Film Viewing

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Online Movie Downloads: the Future of Modern Film Viewing
For the past one hundred plus years numerous people have escaped the daily grind of life via the movie cinema. In fact, the movie cinema has been around in both America and Europe since 1905 when the first nickelodeon theatres sprang into existence (Pellettieri, 2007). Viewing a movie at the local cinema was for many generations a rite of passage for weekend activity. As time has passed movie viewing venues have brought the theatre into our homes via video tapes and Digital Video Disk (commonly know as DVD). However, even with these home viewing venues the viewer still had to go out, or send out to rent the viewing material. But, with the 21st Century now upon us a new venue called online movie downloads has now arrived, and it is steadily becoming the future theatre for viewing film.
It seems the internet has replaced, or augmented so many other previous entertainment technologies. For the past several years people have been able to read their newspapers, and magazines, or listen to their favorite music via the internet. So, what has taken so long for the movie industry to catch up? First, for the past several years most of the large movie production studios have been fighting online release of movies until they could ensure their productions had limited exposure to piracy (BBC Online News, 2006). Second, the proper online distribution web sites never truly seemed to materialize until recently with the entrance of internet movie download or rental sites like Apple, CinemaNow, Movielink and Netflix(BBC News Online, 2006).
However, in the past several years the online movie download concept does appear to have picked up steam within the film and television Industry. There now seems to be a fair amount of positive progress being made by several major production studios in regards to releasing film and television productions online. In 2006 several the major US film studios Universal Pictures, Warner Brothers and Twentieth Century Fox agreed to release



References: Briggs, C. (2006). EU ponders putting movies on web. Retrieved Sept. 20, 2008, from BBC News Web site: http://news.bbc.co.uk/2/hi/entertainment/4871392.stm Pellettieri, J Braue, D. (2008). Apple has killed the video store; will ISP be next? Retrieved Sept. 24, 2008, from CNET.com: http://www.cnet.com.au/wireless/streamingmedia/0,239028928,339291433,00.htm Chmielewski, D. (2006). The Online box Office Is Growing. Retrieved Sept. 21, 2008, from LA Times Online: http://articles.latimes.com/2006/sep/06/business/fi-movies6 Gonzalez, N Gentile, G. (2004). Film industry files anti-piracy suits. Retrieved Sept. 21, 2008, from USA Today Online: http://www.usatoday.com/tech/news/techpolicy/2004-11-16-film-piracy-suit_x.htm http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=903244&highlight Amazon Video ™.(2008) http://www.amazon.com/b/?ie=UTF8&node=16261631&tag=googhydr-20&hvadid=2491398855&ref=pd_sl_59tkcf7vae_b Apple iTunes Movies ™.(2008) http://www.apple.com/itunes/whatson/movies.html Cinema Now™.(2008) Online Movies Given Release Boost. (2006, April 03). Retrieved Sept. 23, from BBC News Web site: http://news.bbc.co.uk/2/hi/entertainment/4871392.stm Littlejohn, J

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