Online MBA Programs vs. On-Site Programs
Online MBA Programs versus On-site Programs
Andrew Cortez
Ashford
Managerial Marketing
BUS 620
Sharif Muhammad
October 23, 2011
Online MBA Programs versus On-site Programs With unemployment rates at an all time high combined with the increasing costs associated with traditional brick and mortar schools, online education is by far one of the fastest growing and thriving industries. As younger students are attempting to pursue traditional higher education, they are realizing that the costs are not only increasing daily, but the programs are longer in duration and often not a better education than the online line programs. Those who have lost their jobs and need an edge over other unemployed candidates are finding that a B.A degree alone is often not enough and that in fact an MBA degree could greatly improve their chances as being more appealing to employers who have few jobs to offer to an overwhelming number of applicants. Those who do have jobs are often concerned about the stability of that job and this group is also is also looking towards those higher degree’s as to remain competitive and viable for their current jobs or for future jobs that may offer them more stability. This group typically has high work demands and as a result, they have to weigh their options when it comes to returning to school to obtain that MBA. The number of college level distance learning classes offered online continues to increase as they offer greater scheduling flexibility to students, they appeal to students who like to work independently, and allow colleges to increase enrollment without building new classrooms (Werhner, 2010, p. 310). Understanding fully what your goals are, as well as what limits you may have will help to determine the right direction for a student. The following will include a marketing plan that will assist in demonstrating the advantages of perusing an online MBA program as a viable and preferred alternative to an on-site MBA Program.
Andrew Cortez
Ashford
Managerial Marketing
BUS 620
Sharif Muhammad
October 23, 2011
Online MBA Programs versus On-site Programs With unemployment rates at an all time high combined with the increasing costs associated with traditional brick and mortar schools, online education is by far one of the fastest growing and thriving industries. As younger students are attempting to pursue traditional higher education, they are realizing that the costs are not only increasing daily, but the programs are longer in duration and often not a better education than the online line programs. Those who have lost their jobs and need an edge over other unemployed candidates are finding that a B.A degree alone is often not enough and that in fact an MBA degree could greatly improve their chances as being more appealing to employers who have few jobs to offer to an overwhelming number of applicants. Those who do have jobs are often concerned about the stability of that job and this group is also is also looking towards those higher degree’s as to remain competitive and viable for their current jobs or for future jobs that may offer them more stability. This group typically has high work demands and as a result, they have to weigh their options when it comes to returning to school to obtain that MBA. The number of college level distance learning classes offered online continues to increase as they offer greater scheduling flexibility to students, they appeal to students who like to work independently, and allow colleges to increase enrollment without building new classrooms (Werhner, 2010, p. 310). Understanding fully what your goals are, as well as what limits you may have will help to determine the right direction for a student. The following will include a marketing plan that will assist in demonstrating the advantages of perusing an online MBA program as a viable and preferred alternative to an on-site MBA Program.
References: Kiser, G. (2010, March 23). The Cities Hit Hardest by the Recession: Brookings Institution [Business]. Huffington Post. Retrieved from http://www.huffingtonpost.com/2010/03/23/the-cities-hit-hardest-by_n_509744.html#s75345&title=1_Cape_Coral McGlone, J. R. (2011). Adult Learning Styles and Online Educational Preference [Journal]. Research in Higher Education Journal, 12, 1,9. Rampell, C. (2009, January 26). Layoffs Spread to More Sectors of the Economy [Money Matters]. The New York Times. Retrieved from http://www.nytimes.com/2009/01/27/business/economy/27layoffs.html Werhner, M. J. (2010). A Comparison of the Performance of Online versus Traditional On-Campus Earth Science Students on Identical Exams []. Journal of Geoscience Education, 58(5), 310-313.