Preview

Online internet marketing strategy

Satisfactory Essays
Open Document
Open Document
242 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Online internet marketing strategy
INTERNET MARKETING
Marketing Outlook

Discovery
Millions of visitors searches for businesses on internet before they buy any product or services from any organization.
These days, every business needs a website and its online internet presence to get searched, visible and get business leads.
Once a business has its online presence, there are different means to build your reach ability to your target audience.

Increasing Traffic: Organic Way
Organic way of increasing traffic means, getting the website listed in
Google Search engine results when people are searching for your product or services.
Once the website is ready:
Make it search engine compatible
Apply permanent redirect
Apply related META tags like Title, Description, Alt etc
Apply good tags like H1, H2, H3
Not all hyperlinks are good when you put them on your website, so make a right decision
Regularly update the sitemap, robot etc files whenever needed
Webmaster, Analytics etc tools

Increasing Traffic: Organic Way
Perform SEO Off-Page activities:
Business Directories
Quality Link Building
Search Engine Submissions
Social Bookmarking

(contd)

Increasing Traffic: Organic Way
Perform SMO activities:
Blog content sharing
Participate in Blog / Forum comments
Respond to Forums
Facebook Page Posts
Use Twitter with related tweets
Updates to Pinterest, Intagram etc
Updates to Google+
Article distribution
Press Release distribution
Video distribution

(contd)

Increasing Traffic: In-Organic Way
In-Organic way is Paid Ads, which includes:
Facebook Post Promotion
Facebook Page Promotion
Google Pay-Per-Click Ads
Bing PPC
Yahoo PPC

Contact

www.kenovate.com
info@kenovate.com

You May Also Find These Documents Helpful

  • Good Essays

    “Advertising on the Web can be useful in creating awareness of an organization as well as its specific product and service offerings.” (Belch, 497) By “liking” Gateway’s Facebook page, consumers will be updated on special events or promotions that Gateway may be featuring. Often times, Gateway hosts food specialists and are able to post this information on Facebook for anyone interested. Avid Facebook users will then see this on their daily news feed; when a follower “likes” Gateway’s post, this will appear on the follower’s page allowing their friends to see the promotion. Facebook not only create awareness through its followers, but also through friends of followers. It’s an easy, fast stretch of advertising that reaches a large group of audience in a short time.…

    • 476 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Internet advertising is ideal for businesses with a national or international target market and large-scale distribution capabilities.…

    • 1373 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Warren Sports

    • 1334 Words
    • 6 Pages

    Rognerud, J. (2008). Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money. Entrepreneur Press.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The new generation of customers of an organisation prefer to get the information through the online sources as it is more convenient and more customised information. The proportion of online marketing is cautiously going up with the passage of time as the computer literature and internet facilities are increasing.…

    • 11193 Words
    • 45 Pages
    Powerful Essays
  • Better Essays

    The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which gave their customers the availability to shop online and have the items/groceries delivered straight to their house. It is also possible to order groceries online to be delivered to the customer’s door.…

    • 2622 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    carmex case study

    • 856 Words
    • 4 Pages

    Encourage the new customers to give it a try as internet households interested in online coupons and products ads and etc,.…

    • 856 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Not too long ago, if a person starts a business, he might place a few advertisements locally in the hopes of building a name for himself in the area. The Internet has changed that practice completely. An Internet presence instantly gives his company a global audience. Customers from around the world are able to learn about and purchase his products and services. His potential population of customers is endless.…

    • 4559 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    References: A CONCEPTUAL ANALYSIS OF THE KEY SUCCESS OF BUSINESS IN TERMS OF INTERNET MARKETING. .(2012, May). Interdisciplinary Journal of Contemporary Research in Business, 4(1), 1-7.…

    • 1814 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Applied Management Project

    • 13570 Words
    • 55 Pages

    Development of New technology has changed the communication tools for the advertising industry. Previously companies mostly rely upon the print ads, radio and TV. About two decades back these were regarded as most efficient mediums for FMCG advertisement. Introduction of new technology provided audience with more strength to dictate what they want to watch.…

    • 13570 Words
    • 55 Pages
    Powerful Essays
  • Good Essays

    available technology: our company need to purchase equipment or some softwares to support online business…

    • 1776 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Peapod's Case Study

    • 800 Words
    • 4 Pages

    • Wide product range – an attractive line up of products to choose from, with larger profit margins…

    • 800 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Social media can also be a profitable sales and marketing tool. Through social media, business professionals now have the ability to advertise, promote, and publicize their products and services without ever having to leave their homes. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. In fact, the benefits in most cases exceed the cost. It would take you thousands of dollars to buy several links; social media has the ability to give you that for free.…

    • 615 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Given that the UK has fully embraced e-commerce and Internet shoppers now contribute more to the nation’s GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world’s leading online retailers – ASOS (As Seen On Screen). When launched in 2000, the website was aimed at providing consumers a tool to buy clothes and accessories that had been worn by celebrities, or otherwise items ‘As Seen on Screen’, but has since grown to a global online fashion store that has over 65,000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female, 20 year old, fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an increased understanding of their target customer so they can offer them the fashion they want, they do this by building an online relationship. ASOS ideal customer would have online, digital lives to ensure the instant access to information as ASOS is web-accessible on any device they happen to be using – mobile, tablet or laptop/PC. ASOS sells a wide range of brands to target different individuals. ASOS sell their own label and other world-renowned brands, and also give individuals and boutiques the chance to sell, new and pre-worn fashion, through their ASOS Marketplace channel. ASOS now has eight local language websites (UK, US, France, Germany, Spain, Italy, Australia, China and Russia) but also provides free shipping to 234 countries in total. Its website attracts 29.5 million unique visitors a month (excluding mobile) and has 14.8 million registered users. With the Group’s chief executive recently claiming that £1 billion in annual sales are firmly in the company’s sights, ASOS is truly an online giant.…

    • 1893 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    To achieve the be benefits listed above we will use Facebook, Twitter and LinkedIn as our social networking sites to promote our business.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    E Commerce Promotion

    • 1496 Words
    • 6 Pages

    Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called "search engine optimization," abbreviated as SEO.…

    • 1496 Words
    • 6 Pages
    Good Essays