Online Dating Service and People
What are the strategies found on Match.com that encourage dating and loving relationships and how is a person affected?
May 2010
Table of Contents
Abstract 3
Aim/Introduction 4-5
Chapter 1 Profile Selection 6-10 * Semiotics and mythology * Idealization * Freudian theory (id, ego and superego)
Chapter 2 Dating 11-13 * Match messenger * Romantic fantasy
Chapter 3 Results and Findings 14-26 * Content and discourse analysis * Case study results and conclusion * Interview and conclusion
Conclusion 25-
Bibliography 28-29
Appendices 30+
Abstract
This thesis presents an analysis of the key strategies found on Match.com that play a pivotal role in encouraging individuals to become members to find ‘true love’. The intent of this study examines, if possible, how true love can be marketed on-line and, more so, with a guarantee. It will also seek to understand the ideological underpinnings of this mainstream Internet match-making site. Based on the conception of the Internet since the 1960s and statistical studies by Whitty and Carr (2006), the Internet was intentionally produced to link with other computers and has evolved to link people and rarely computers. As this is apparent, many dating and match-making sites exist at large in a competitive market, offering love for a price
May 2010
Table of Contents
Abstract 3
Aim/Introduction 4-5
Chapter 1 Profile Selection 6-10 * Semiotics and mythology * Idealization * Freudian theory (id, ego and superego)
Chapter 2 Dating 11-13 * Match messenger * Romantic fantasy
Chapter 3 Results and Findings 14-26 * Content and discourse analysis * Case study results and conclusion * Interview and conclusion
Conclusion 25-
Bibliography 28-29
Appendices 30+
Abstract
This thesis presents an analysis of the key strategies found on Match.com that play a pivotal role in encouraging individuals to become members to find ‘true love’. The intent of this study examines, if possible, how true love can be marketed on-line and, more so, with a guarantee. It will also seek to understand the ideological underpinnings of this mainstream Internet match-making site. Based on the conception of the Internet since the 1960s and statistical studies by Whitty and Carr (2006), the Internet was intentionally produced to link with other computers and has evolved to link people and rarely computers. As this is apparent, many dating and match-making sites exist at large in a competitive market, offering love for a price
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