Online Auction
Online Auction for UUM Students
1. Introduction
The fast development of communication technology caused the millions of auction listings in thousands of categories on auction websites, for example eBay, Yahoo and uBid (Yen and Lu, 2008). Online auctions conducted over the Internet provide substantial sales growth chances for the intermediaries and substantial unit cost reduction for purchaser of chosen commodities (Emiliani, 2000). Recently, online auctions activities have increased rapidly, leading to a transaction revolution that is online consumer-to-consumer (C2C) auction (Yen and Lu, 2008). Emiliani (2000) mentioned that most of the companies will experiment with downward price online auctions because they change the nature of competition. Parente (2004) added that online auctions decrease the transaction costs for the suppliers and buyers and also bring a significant impact for profitability for the buying and selling companies.
Educational institutions such as college and universities require connections within their respective districts, campuses and remote location (Abdul Hamid, 2003). It is not excluded the University Utara Malaysia have the internet connection that is the wireless network (hotspot) installations in UUM campus (Lim, 2004) and also wireless local area network (WLAN) at Residential college for example Bukit Kachi (Mohd, 2005). However, there is no online auction to be developed in order to utilize the university’s facilities. Students do not obtain the advantages and unable to realize the utilization or advantage from such facilities. With the increasing number of UUM students who have their own laptop or computer and together with the wireless network, provide the potential of online auction to UUM students. Thus, this online auction that cope with the accessible wireless network is needed in order to fully utilize the facilities.
Hence, the online auctions are adopted in this study in order to provide the alternative approach of
1. Introduction
The fast development of communication technology caused the millions of auction listings in thousands of categories on auction websites, for example eBay, Yahoo and uBid (Yen and Lu, 2008). Online auctions conducted over the Internet provide substantial sales growth chances for the intermediaries and substantial unit cost reduction for purchaser of chosen commodities (Emiliani, 2000). Recently, online auctions activities have increased rapidly, leading to a transaction revolution that is online consumer-to-consumer (C2C) auction (Yen and Lu, 2008). Emiliani (2000) mentioned that most of the companies will experiment with downward price online auctions because they change the nature of competition. Parente (2004) added that online auctions decrease the transaction costs for the suppliers and buyers and also bring a significant impact for profitability for the buying and selling companies.
Educational institutions such as college and universities require connections within their respective districts, campuses and remote location (Abdul Hamid, 2003). It is not excluded the University Utara Malaysia have the internet connection that is the wireless network (hotspot) installations in UUM campus (Lim, 2004) and also wireless local area network (WLAN) at Residential college for example Bukit Kachi (Mohd, 2005). However, there is no online auction to be developed in order to utilize the university’s facilities. Students do not obtain the advantages and unable to realize the utilization or advantage from such facilities. With the increasing number of UUM students who have their own laptop or computer and together with the wireless network, provide the potential of online auction to UUM students. Thus, this online auction that cope with the accessible wireless network is needed in order to fully utilize the facilities.
Hence, the online auctions are adopted in this study in order to provide the alternative approach of
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