OM4 - LensCrafters Cast Study
LensCrafters Case Study
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BUS430 Operations Management OM4
Strayer University
Dr. James Collins
May 11, 2014
Operations Strategy and Sustainability
LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.
To maintain economic sustainability, LensCrafters goal in 1983, was to be the only optical eye care retailer to guarantee eyeglasses in less than an hour. Now, after 30 years, LensCrafters is considered one of the leading optical retailers known for their impeccable customer service, excellent products and some of the biggest names such as Armani, Coach, and Prada in frames (LensCrafters, 2014). They show a high degree of commitment to performance excellence by continually providing their customers with new technologies to improve eye care, customize prescriptions, and assist their customers in selecting the right frames. LensCrafters also offers expert care for their customers with proficient optometry doctors at every store.
Through resource management they manage their assets effectively and efficiently being able to “Give the gift of sight” to millions of people all over the world through their OneSight charitable organization where they partner with local communities to provide permanent access to affordable eye care and eyewear in both the developed and developing world. Included in their sustainability initiatives they piloted a self-sustaining vision center in a school located in one of the poorest neighborhoods in Cincinnati, Ohio. In doing this, LensCrafters has put vision care right where people need it. In this school, getting an eye exam is as easy as walking down the hall instead of missing half a day of class or, for parents, missing
XXXXXXXX
BUS430 Operations Management OM4
Strayer University
Dr. James Collins
May 11, 2014
Operations Strategy and Sustainability
LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.
To maintain economic sustainability, LensCrafters goal in 1983, was to be the only optical eye care retailer to guarantee eyeglasses in less than an hour. Now, after 30 years, LensCrafters is considered one of the leading optical retailers known for their impeccable customer service, excellent products and some of the biggest names such as Armani, Coach, and Prada in frames (LensCrafters, 2014). They show a high degree of commitment to performance excellence by continually providing their customers with new technologies to improve eye care, customize prescriptions, and assist their customers in selecting the right frames. LensCrafters also offers expert care for their customers with proficient optometry doctors at every store.
Through resource management they manage their assets effectively and efficiently being able to “Give the gift of sight” to millions of people all over the world through their OneSight charitable organization where they partner with local communities to provide permanent access to affordable eye care and eyewear in both the developed and developing world. Included in their sustainability initiatives they piloted a self-sustaining vision center in a school located in one of the poorest neighborhoods in Cincinnati, Ohio. In doing this, LensCrafters has put vision care right where people need it. In this school, getting an eye exam is as easy as walking down the hall instead of missing half a day of class or, for parents, missing
References: Collier, D. A., & Evans, J. R. (2013). OM4. Mason, OH: South-Western Cengage Learning. Print. Lenscrafters (2014). Retrieved May 5, 2014 from http://www.luxottica.com/en/retail-brands/lenscrafters LensCrafters (2012). About LensCrafters. Retrieved May 5, 2014 from http://www.lenscrafters.com/eyeglasses/7/about/company-history-about-lenscrafters LensCrafters (2014). Eyeglasses. Retrieved May 7, 2014 from http://www.lenscrafters.com/lc-us/eyeglasses LensCrafters Eyes a Central Vision with PCMS’ Retail Solution (2010). Retrieved May 7, 2014 from http://www.pcmsdatafit.com/files/casestudy/PCMS_and_Lenscrafters_Case_Study_(US).pdf