old town white coffee research
INTRODUCTION
This is where Nanxiang Café, the previous name of Old Town White Coffee, started its business. Mr. Ng, who found the café in 1948. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry.
The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market.
Old Town White Coffee (OTWC) company was began in 1999, started as a classic coffee shop of White Café in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee.
After launching OLD TOWN Brand, the company strives to be Malaysia Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business.
HISTORY
In year 1999 old town successful commercialized 3 in 1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector .
In year 2000 old town commenced 1st export of the old town brand 3 in 1 instant coffee mix to Singapore.
In year 2001 old town expanded instant coffee mix’s product line to include different variation expanded their export market to H.K
In year 2002 old town expanded their nationwide retail distribution to cover east and west Malaysia via hypermarkets and supermarkets.
In year 2003 OLDTOWN commercialized their own formulated blend of 3 in 1 instant milk tea
In year 2004 OLDTOWN successfully manufactured roasted coffee powder for the food services sector and marketed to the retail sector under ‘NAN YANG’ brand penetrated the exort markets for our instant coffee mix to cover the United State and U.K.
In year 2005 OLDTOWN started exporting instant
This is where Nanxiang Café, the previous name of Old Town White Coffee, started its business. Mr. Ng, who found the café in 1948. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry.
The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market.
Old Town White Coffee (OTWC) company was began in 1999, started as a classic coffee shop of White Café in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of Old Town 3-in-1 instant white coffee.
After launching OLD TOWN Brand, the company strives to be Malaysia Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business.
HISTORY
In year 1999 old town successful commercialized 3 in 1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector .
In year 2000 old town commenced 1st export of the old town brand 3 in 1 instant coffee mix to Singapore.
In year 2001 old town expanded instant coffee mix’s product line to include different variation expanded their export market to H.K
In year 2002 old town expanded their nationwide retail distribution to cover east and west Malaysia via hypermarkets and supermarkets.
In year 2003 OLDTOWN commercialized their own formulated blend of 3 in 1 instant milk tea
In year 2004 OLDTOWN successfully manufactured roasted coffee powder for the food services sector and marketed to the retail sector under ‘NAN YANG’ brand penetrated the exort markets for our instant coffee mix to cover the United State and U.K.
In year 2005 OLDTOWN started exporting instant
References: http://www.scribd.com/doc/75738633/Old-Town-Coffee http://www.slideshare.net/EunHanny/starbuck-vs-old-town-white-coffee http://otwhitecoffee.com/main_t_en.htm http://helenang.files.wordpress.com/2012/09/old-town.pdf http://wiki.answers.com/Q/What_is_old_town_white_coffee_mission_and_vission http://www.oldtown.com.my/