Old Spice
Old Spice: To Become a Man
Old Spice is a fragrance product created in 1934 mainly for women’s use. Later it was introduced to men. Nowadays, commercials and advertisements have now been focused on men rather than women. Grooming tools have been focused on men because they are more financially successful rather than when it’s focused on women. People can use any products that they want, yet people choose this product because of the presentation of the advertisement. The man on the horse creates a feeling that one could fantasize about. His purpose is being persuasive to capture new audiences into using their product.
The format of the picture has the man on the horse who is topless with a six pack. You can tell that he is wealthy because he is on a beach, topless on a horse, with a scarf around his neck. Many men fantasize about becoming rich and getting a six pack. All men want to change the way they look and feel confident about how they look. Old Spice manages to create a fantasy for men who aren’t what they want to be. They establish a motto that all men should use this product if you want to smell like a man and feel like man. The man riding the horse is centered in the middle of the picture holding the deodorant. All eyes look at the center of a picture rather than a corner. …show more content…
They focus their age groups towards teens and adults. The advertisement focuses on men rather than women. Unless there are females who want to smell like male and masculinity. At the age of puberty, many teens fantasize about getting fit and smelling good. Old Spice creates the fantasy for male teens and adults. Old spice also creates a sense of humor in their advertisement. It’s funny to see a man shirtless on a horse, holding a product and just looking into the audience’s eyes smiling with confidence. This sense of humor creates happiness which persuades the audience to buy a
Old Spice is a fragrance product created in 1934 mainly for women’s use. Later it was introduced to men. Nowadays, commercials and advertisements have now been focused on men rather than women. Grooming tools have been focused on men because they are more financially successful rather than when it’s focused on women. People can use any products that they want, yet people choose this product because of the presentation of the advertisement. The man on the horse creates a feeling that one could fantasize about. His purpose is being persuasive to capture new audiences into using their product.
The format of the picture has the man on the horse who is topless with a six pack. You can tell that he is wealthy because he is on a beach, topless on a horse, with a scarf around his neck. Many men fantasize about becoming rich and getting a six pack. All men want to change the way they look and feel confident about how they look. Old Spice manages to create a fantasy for men who aren’t what they want to be. They establish a motto that all men should use this product if you want to smell like a man and feel like man. The man riding the horse is centered in the middle of the picture holding the deodorant. All eyes look at the center of a picture rather than a corner. …show more content…
They focus their age groups towards teens and adults. The advertisement focuses on men rather than women. Unless there are females who want to smell like male and masculinity. At the age of puberty, many teens fantasize about getting fit and smelling good. Old Spice creates the fantasy for male teens and adults. Old spice also creates a sense of humor in their advertisement. It’s funny to see a man shirtless on a horse, holding a product and just looking into the audience’s eyes smiling with confidence. This sense of humor creates happiness which persuades the audience to buy a