Preview

Ocean Park

Satisfactory Essays
Open Document
Open Document
373 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ocean Park
Hong Kong Institute of Vocational Education (Kwun Tong)
Department of Business Administration

Project Assignment, Semester 2, 2012/2013

Module Title: Branding-Ocean Park
Module Code: BAM 3504

Date of submission: 14 May 2013

The Contents

1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references

Background of the brand

Ocean Park was officially opened in January 1977, situated on the southern side of Hong Kong Island, is Hong Kong 's premier educational theme park. The current park covers more than 870,000 square meters of land and features a diverse selection of world-class marine attractions, thrill rides and shows divided between three areas: Lowland, Headland and Tai Shue Wan

The Lowland features Ocean Park 's latest themed-area, the Amazing Asian Animals – an educational and highly entertaining collection of exhibits bringing together some of Asia 's rarest animal. A viewing pavilion of hundreds of shimmering goldfish, including some of the latest and rarest species, can be found at Goldfish Treasures. For the bird watchers, the Panda Village offers a great opportunity to spot Ocean Park 's avian friends high above the trees, as well as visit some delightful Asian Small-clawed Otters. Young and old guests alike will delight in the starring attraction at the SkyFair – a helium balloon 22 metres in diameter that will raise guests 100 metres into the air. The nearby Dolphin University, which also encompasses Ocean Park 's dolphin breeding centre, also offers an excellent opportunity for guests, particularly the young and the young at heart, to learn more about the hidden lives of dolphins, as well as the efforts underway to conserve these intelligent marine mammals.

The Headland is home to Ocean Park 's many



Bibliography: List of references

You May Also Find These Documents Helpful

  • Good Essays

    Panama City Beach

    • 1986 Words
    • 8 Pages

    My most memorable place would have to be Panama City beach, FL. I found out about this hot and wild vacation spot while I was a high school student. From tenth grade to twelfth I was constantly hearing about spring break in Panama City. The best time during the school year to go was always on spring break because spring break was always a week long and around that time panama was always live. I was drawn to Panama City beach because after the spring break of the year was over students were constantly talking about what a good time they had, how nice the beach was, and how much fun and thick the parties were every night the break took place.…

    • 1986 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Busch Gardens

    • 947 Words
    • 4 Pages

    Busch Gardens, an amusement park full of various attractions, is a great place for any thrill-seeker, as well as children of all ages. The name may confuse most because no one would think Busch Gardens would be the name of an amusement park. The park is very unique; the rides and attractions are surrounded by wildlife such as elephants, cheetahs, giraffes, and etc. The park is also well-known for their roller coasters with most holding records for the quickest speeds and longest rides. Although the park is filled with hundreds of people at a time, the experience is one to be remembered for years and years to come.…

    • 947 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Busch Gardens

    • 501 Words
    • 2 Pages

    Busch Gardens, Tampa Bay first opened in the 1950’s. This park is sixteen years older than the Williamsburg location and is known to be a 19th century African park, offering a total of twenty-four attractions. There are eight roller coasters and three water rides located throughout the park. The park is divided into seven different sections, each are named after a different country in Africa. Each attractions name corresponds to the country that the ride is located in. For example, in the Egyptian country, there is a roller coaster named Montu, named after the Egyptian Falcon God of War. They also offer elaborate animal exhibits: Cheetah Run, Serengeti Plain, Myombe Reserve, Edge of Africa, and Curiosity Caverns. This park has expansive acreage for animals, including cheetahs, zebras, giraffes, rhinoceros, ostriches, gorillas, chimpanzees, crocodiles, meerkats, lions, hyenas, hippos, vultures, and lemurs. The Serengeti Plain animal exhibit is the first of its kind to offer animals in a free-roaming environment. The park also includes a nocturnal cavern for animals, such as snakes, bats, lizards, tamarians, and sugar gliders.…

    • 501 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    We’ve all heard of Seaworld. A childhood fantasy. The spectacular shows and mesmerizing performances of marine animal and men. Orcas and dolphins doing trick as the fascinated faces, young and old watch the ‘never before’ seen show.…

    • 1118 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Dog Park

    • 2343 Words
    • 10 Pages

    The dog ate my homework, my notes and my computer. One might think this is a lame excuse that students only give teacher, or one might think that, because this happened to you, the dog is just bad and mischievous. But let 's get to the root cause of this problem, when was the last time the dog ran and played until it couldn 't anymore? The answer to this question is probably a long a time. If the answer though is just yesterday, or earlier today, then you probably wouldn 't know anything about the dog eating your notes, homework…. or computer. An exercised dog is more behaved than the stove up in an apartment dog because he has used all the energy that he should have been able to use. A dog park is an ideal place for this energy to be spent. This allows the student to study without as great a fear of the aforementioned, not that it will prevent it, but if the dog is well exercised it is more well behaved.…

    • 2343 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Central Park

    • 1226 Words
    • 5 Pages

    Central Park, located in New York City is a public park designed for people to enjoy sightseeing, tours, exercising, or just plain relaxing. It is an attraction sight for many tourists as well as New Yorkers. According to the book “Central Park, An American Masterpiece” by Sara Cedar Miller, the eight hundred and forty three acres of land began construction in 1857 and won the title of being a National Historic Landmark since 1962. The park which is located in the center of Manhattan, starts from 59th street and extends all the way to 110th street. Based on Miller’s assertions, Central Park was designed by Frederick Law Olmsted, after he won a park design contest. Olmsted also received help from Calvert Vaux, who was an architect. When the first landscaped public park in the United States was initially created, it was an attraction for wealthy people; however, after the park’s decline, and post adding more attraction sites, the park became less elite. As a result, it became a place for everyone from tourists to residents all over New York.…

    • 1226 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Omaha Beach

    • 3234 Words
    • 13 Pages

    Of the five beach assault landings that occurred on June 6, 1944, D-day, on the beaches of Normandy, Omaha Beach was the only one that was ever in doubt. Just minutes after the first U.S. beach landing over 1/3 of the troops assaulting the beach in the first wave were wiped out by German gun fire. The beach, termed “Bloody Omaha”, was considered the most difficult to take because of its rough coastal terrain and the unexpected resistance by top-rate German divisions and inadequate fire support from the allies. However, over the course of the day the American forces were able to breach the Atlantic wall and gain a foothold along the French coast.…

    • 3234 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Seaworld

    • 469 Words
    • 2 Pages

    My last source seemed to sum up strangely well, The article from The New Orleans CityBusiness newspaper. This article tells seaworld's opinion a little after the court ruling, releasing new information about their updates on the parks. Seaworld CEO Joel Manby, even noted the change in the company over all, saying that they were evolving with the new expansion on the orca exhibit that has a “conservative message”. Profits declined on the orca shows after the release of the documentary Blackfish, and after the very public court case between the california coastline commission, and the company. The conservative and anti abuse outlook that most of the public has seaworld had to change to avoid bankruptcy and the fall of the company. So the one hundred million dollar expansion is going to giving seaworld visitors a natural message, even though Seaworld was unhappy about the court ruling. The CEO said, “company had no other choice because the ruling set a "bad precedent" for not only SeaWorld but all zoos, aquariums and other…

    • 469 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Local Park

    • 370 Words
    • 2 Pages

    Luminous rays of sunshine filled the air, compelling children to open the gates and enter the colourful park. Walking towards the park, a little girl dragged her laden down mother across the grass. Unable to contain her excitement, the little girl abandoned her drained mother, sprinting towards the gates as quickly as silver.…

    • 370 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The leaflets and flyers that Thorpe Park produces and which can be acquired in the park also how in encourages entertaining customers to make a return visit to the park at a later date. The hotel accommodation near the park and how a park hotel would greatly…

    • 653 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Seaworld may seem like a great,happy, and fun place. When you actually get to go and interact with the Sea animals you might get a chance to swim with the dolphins or touch the small sharks and stingray.…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    This upscale property is located directly across from SeaWorld Orland and close to some of the most popular attractions like Universal Orland and The Wizarding World of Harry Potter.…

    • 1101 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Central Park

    • 2032 Words
    • 9 Pages

    live in closer proximity with others, this development gave birth to public and private space. This essay will be focusing on Manhattan’s Central Park, a well documented public space with more than 25 million visitors each year from world wide.…

    • 2032 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Memorial Park

    • 482 Words
    • 2 Pages

    El Paso Texas has many tourism places for its society. Many of these historical places are more than 100 years old. And learn about their society as well. As an illustration the San Jacinto Plaza has been their for many years, but it's famous for its alligators, and also known as "Plaza de Los Lagartos". Plaza de Los Lagartos is use for touristic attraction amusements, and parades.…

    • 482 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Manila Ocean Park

    • 299 Words
    • 2 Pages

    The Manila Ocean Park is an oceanarium in Manila, Philippines. It is owned by China Oceanis Philippines Inc., a subsidiary of China Oceanis Inc., a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1, 2008. In terms of floor space, the 8,000 square metres (86,000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore, and features a 25-metre (82 ft) underwater acrylic tunnel.…

    • 299 Words
    • 2 Pages
    Satisfactory Essays