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MKT202 - INTRODUCTION TO MARKETING
GROUP PROJECT ASSIGNMENT TOPIC: MARKETING PLAN

Group No. 1

Section-15 Semester: Fall 2012
Submitted to:

Mohammad Sakif Amin (Skf)
Group Members:
Names:

T.M. Nafio Nabi Aminul Islam Kaniz Fatema Tanvir Ahmed Manick Mohammad Shuvo

ID:

1220582030 1210228030 1220557030 1220602030 1220501030

Date of Submission: 20th December 2012

Page-1

Contents
EXECUTIVE SUMMARY .................................................................................................................3 COMPANY OVERVIEW ...................................................................................................................4 MARKET DESCRIPTION ...............................................................................................................6 Event Driven: ..................................................................................................................................... 6 Relaxation/Leisure-Oriented:................................................................................................... 6 Time Driven: ........................................................................................................................................ 7 Topic Driven: ..................................................................................................................................... 7 Habitualists: ...................................................................................................................................... 7 Info Seekers: ....................................................................................................................................... 7 COMPETITOR ANALYSIS..............................................................................................................8 STRENGTHS: ............................................................................................................................................ 8 WEAKNESSES:

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