Nouveau Event Planning Nov 12
Nouveau Event Planning
Problem
Increasing the market share in the wedding event planning industry
Maintain and attracting the attendance of exhibitors and attendees
Promoting the booth sales
Opportunity
Building its own brand
Enhancing the service quality
Expanding the business in other parts of Canada
Stakeholders
Sole owner: Compana
Suppliers: radio and magazine producers
Customers: exhibitors and attendees
Decisions
Ensure the company’s current exhibitors stay with their show, to expand and accommodate demand
Increase the number of attendees and exhibitors per show
Make its 25th anniversary the most successful and the biggest show ever
External Trends
Economic:
Feasible income affects buying behaviour
Economical recession across Canada
Social:
Quantitative aspect: the # of marriages is decreasing
Qualitative: wedding ceremonies trend toward to become simplified and personalized
Can charge extra for personalization
Demographic
Windsor is typical multi-cultural city: diverse range of marriages
Need to have supplies + inventory that accommodates all
More than 20% population is foreign-born
Average income level is above that of Ontario
Market
4 billion dollar wedding industry, 140K marriages each year
“one stop” wedding services will be the trend
SWOT Analysis
Internal
Strengths:
experienced owner industry leader position well known reputation in Windsor + Essex country largest wedding show in southwestern Ontario convenient location successful domain names excellent relationship with exhibitors acceptable admission price
Weaknesses:
Lack of capacity in exhibition hall would cause potential exhibitors to accommodate their needs elsewhere
Does not operating during all seasons
External
Opportunities:
Branding
Improvement on the current website
Enhancement on the quality of the current wedding show
Expansion in other parts of Ontario
Threats:
Rising direct competitor with more attendees in their show each year
The company’s industry leader
Problem
Increasing the market share in the wedding event planning industry
Maintain and attracting the attendance of exhibitors and attendees
Promoting the booth sales
Opportunity
Building its own brand
Enhancing the service quality
Expanding the business in other parts of Canada
Stakeholders
Sole owner: Compana
Suppliers: radio and magazine producers
Customers: exhibitors and attendees
Decisions
Ensure the company’s current exhibitors stay with their show, to expand and accommodate demand
Increase the number of attendees and exhibitors per show
Make its 25th anniversary the most successful and the biggest show ever
External Trends
Economic:
Feasible income affects buying behaviour
Economical recession across Canada
Social:
Quantitative aspect: the # of marriages is decreasing
Qualitative: wedding ceremonies trend toward to become simplified and personalized
Can charge extra for personalization
Demographic
Windsor is typical multi-cultural city: diverse range of marriages
Need to have supplies + inventory that accommodates all
More than 20% population is foreign-born
Average income level is above that of Ontario
Market
4 billion dollar wedding industry, 140K marriages each year
“one stop” wedding services will be the trend
SWOT Analysis
Internal
Strengths:
experienced owner industry leader position well known reputation in Windsor + Essex country largest wedding show in southwestern Ontario convenient location successful domain names excellent relationship with exhibitors acceptable admission price
Weaknesses:
Lack of capacity in exhibition hall would cause potential exhibitors to accommodate their needs elsewhere
Does not operating during all seasons
External
Opportunities:
Branding
Improvement on the current website
Enhancement on the quality of the current wedding show
Expansion in other parts of Ontario
Threats:
Rising direct competitor with more attendees in their show each year
The company’s industry leader