Notes on Theories of Retail Change
Theories of Retail
Change
How Retailers grow, develop, expand, and change • Theories of retail change show patterns in retailing over time…
What is useful about looking at the past?
Theories of Retail Change
Cyclical
Environmental
Conflict-4 stages
Wheel of Retailing
Retail Life Cycle
Retail Accordion
Evolution Theory
Institutional Theory
•
•
•
•
Shock
Defensive retreat
Acknowledgement
Adaptation
Marketing man
http://www.youtube.com/watch?v=E29A7BK z9B8 Wheel of retailing chart
Retail Life Cycle innovation growth
maturity decline Retail Accordion
O Retail development over time to
merchandize range
O tendency for retail organizations to move
O alternately towards specialization and diversification over time
Evolution Theory
Survival of the Fittest
Evolution Theory
O Design Space
O the size and distribution of the population
O the need structure for goods, which is related
O
O
O
O
to demographic variables such as family size and income regional income and income distribution technology government regulation social visibility of the design space
Institutional Theory
Conflict Theory
Examples… Amazon, Macy’s online shopping
O Shock.
O Defensive retreat.
O Acknowledgement.
O Adaptation.
Class Exercise-step 2
O Review the theory in Chapter 3 (Ferie)
O Choose a theory that best reflects the
current position of your retailer.
O Be sure to diagram the theory and be able to explain why you believe this
O Tools- large paper and pens
Next time
Bring the completed assignment 3, done in teams.
Change
How Retailers grow, develop, expand, and change • Theories of retail change show patterns in retailing over time…
What is useful about looking at the past?
Theories of Retail Change
Cyclical
Environmental
Conflict-4 stages
Wheel of Retailing
Retail Life Cycle
Retail Accordion
Evolution Theory
Institutional Theory
•
•
•
•
Shock
Defensive retreat
Acknowledgement
Adaptation
Marketing man
http://www.youtube.com/watch?v=E29A7BK z9B8 Wheel of retailing chart
Retail Life Cycle innovation growth
maturity decline Retail Accordion
O Retail development over time to
merchandize range
O tendency for retail organizations to move
O alternately towards specialization and diversification over time
Evolution Theory
Survival of the Fittest
Evolution Theory
O Design Space
O the size and distribution of the population
O the need structure for goods, which is related
O
O
O
O
to demographic variables such as family size and income regional income and income distribution technology government regulation social visibility of the design space
Institutional Theory
Conflict Theory
Examples… Amazon, Macy’s online shopping
O Shock.
O Defensive retreat.
O Acknowledgement.
O Adaptation.
Class Exercise-step 2
O Review the theory in Chapter 3 (Ferie)
O Choose a theory that best reflects the
current position of your retailer.
O Be sure to diagram the theory and be able to explain why you believe this
O Tools- large paper and pens
Next time
Bring the completed assignment 3, done in teams.