notes
Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com
ACKNOWLEDGEMENT:
I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further, thank her for lending me a helping hand in solving my problems related to the project. This project would not have been possible without her valuable time, constant support and inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome.
ABSTRACT:
Due to rapid urbanization, emergence of small pack size and sachets, the demand for the household products is flourishing. With the increase in per capita income and wide range of choices being available, the consumers are mainly focusing on these products. The companies are finding it difficult to survive or to retain their market share due to changing trends in demand and high peak competition. In order to lure the consumers, companies study the quantity being purchased by the customers and at what price. Here, I am trying to confine myself to the detergent market in Uvarshad village, Gandhinagar (Gujarat) and find out how certain factors affect the demand of consumers for detergent.
Keywords: consumer preference, purchase intention, customer satisfaction, brand position, price, consumer psychology and peer influence.
Source:
Journal of Brand Management (2012) 19, 712–734. doi:10.1057/bm.2011.6;
ACKNOWLEDGEMENT:
I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further, thank her for lending me a helping hand in solving my problems related to the project. This project would not have been possible without her valuable time, constant support and inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome.
ABSTRACT:
Due to rapid urbanization, emergence of small pack size and sachets, the demand for the household products is flourishing. With the increase in per capita income and wide range of choices being available, the consumers are mainly focusing on these products. The companies are finding it difficult to survive or to retain their market share due to changing trends in demand and high peak competition. In order to lure the consumers, companies study the quantity being purchased by the customers and at what price. Here, I am trying to confine myself to the detergent market in Uvarshad village, Gandhinagar (Gujarat) and find out how certain factors affect the demand of consumers for detergent.
Keywords: consumer preference, purchase intention, customer satisfaction, brand position, price, consumer psychology and peer influence.
Source:
Journal of Brand Management (2012) 19, 712–734. doi:10.1057/bm.2011.6;
References: Books and Authors - 1. Kotler’s ‘Marketing Management. 2. Rajendra Nargundkar’s ‘Marketing Research. 3. Dr. S.K. Laroiya (H.O.D. Economics Dept., ABS). 4. Journals of Management. 5. Applied Marketing. Internet (websites) - 1. www.scribd.com 2. www.ghallabhansali.com/files/FMCG.pdf 3. www.wikipedia.com