Preview

Nokia Nature of Business

Powerful Essays
Open Document
Open Document
2680 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nokia Nature of Business
INTRODUCTION

Nokia's history spans more than a hundred years and contains many stories, events and milestones brought about by the many twists and turns of the world history and industrialization. After the 1966-67 mergers, Nokia defined its main businesses to be rubber, cable, forestry industry, electricity generation and electronics. 20 years on, the company had added chemicals, floor coverings and TV sets to the aforementioned businesses.
The electronics business started in the 60s when the Finnish Cable Works expanded its business to the sales and manufacture of computers. The businesses of the Electronics Department established in 1960 initially included the sales of mainframe computers, operation of the computer center and industrial electronics. In addition to selling third-party equipment and running the computer center, the department also started its own manufacture of digital devices.
The Electronics Department was divided into two sections: one focused on selling third-party hardware and running the computer center, while the other was engaged in R&D and the manufacture of its own designs

CABLE WORKS TO COMPUTERS

Nokia's computer business plays an important role in its history. The origins of the business can actually be traced back to the Electronics Department of the Finnish Cable Works in the 60s. The department supplied the industry as well as banks with mainframe computers and maintained a computer center to cater for the increasing IT demand of trade and administration.
The computer center was also an important element in introducing computer technology to the company. The department trained people for computing jobs, and it was often referred to as "the Salmisaari Academy". Originally, Nokia only supplied third-party computer products, but gradually, it started to produce its own. Information technology is closely associated with electronics, and understanding the historical origin of one helps understand the other.
MOBILE PHONES AND NETWORKS



References: • http://www.3gnewsroom.com/3g_news/sep_03/news_3710.shtml • Microsoft Tie Up, http://news.bbc.co.uk/1/hi/business/4264161.stm • Mobile market shrink, http://news.bbc.co.uk/1/hi/business/3896251.stm • Nokia 's battle to stay number one, http://news.bbc.co.uk/1/hi/business/4257999.stm • Nokia 's marketing strategy, http://moneycentral.msn.com/articles/invest/company/2712.asp?printer • China Coverage on Nokia, http://www.cityweekend.com.cn/en/beijing/cib/2005_05 • The fall and rise of Nokia, http://www.fool.com/news/commentary/2005/commentary05042808.htm

You May Also Find These Documents Helpful

  • Best Essays

    HRM587 Course Project

    • 2598 Words
    • 8 Pages

    Nokia Corporation was founded in 1967 as a technology corporation that worked hard in the industry to introduce cellular phones in the market, very specifically in the 1970’s when cellular phones were invented and gotten so much attention from consumers. Nokia was the leader in the market for large number of years until 2007 when smartphones took over the old cellular phones. After 2007 Nokia became the follower instead of continuing to be the leader in the industry, and that is all because their products of smartphones did not have…

    • 2598 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    From a papermill company founded almost 150 years ago, Nokia is a multinational communications corporation that is headquartered in Finland and engaged in the market of manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia produces a wide range of mobile devices and offers Internet services such as applications, games, music, maps, media and messaging through its OVI platform. Its global device market share was 23% in the second quarter 2011.…

    • 2002 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Btec Business Coursework

    • 8618 Words
    • 35 Pages

    The Nokia Corporation that was created in the 1967 fusion was involved in many sectors, producing at one time or another paper products, bicycle and car tyres, footwear (including Wellington boots), personal computers, communications cables, televisions, electricity production…

    • 8618 Words
    • 35 Pages
    Powerful Essays
  • Good Essays

    Nokia, a Finnish company was established in 1865 and over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. In 1998, Nokia was selected the world’s biggest mobile phone manufacturer (Nokia’s official website, 2010). In 2010, Nokia becomes a leading company in digital technology industry, including mobile phones, telecommunications networks, wireless data solutions and multimedia terminals with about 27% market share of World mobile industry. Nokia has three main product categories: mobile phones, telecommunications networks and software’s solutions.…

    • 1717 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Nokia Case Study

    • 2374 Words
    • 10 Pages

    This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business.…

    • 2374 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Nokia a Finnish company started as a rubber company moved into cable works and later became market leader in mobile phone devices until 2010 when the market share started declining. Nokia followed a strategy of steadily building its corporate brand and having an emotional connect with the customers. One of the key trademarks of Nokia’s brand building was that it never let its brand name to fade by creating sub-brands. It always had brand names with numerical and single alphabets. Nokia also focussed on its customer service. It has evolved to meet changing customer’s needs and desires.…

    • 685 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.…

    • 830 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Nokia has been in business for more than 150 years, starting with the production of paper in the 1800s and evolving into a leader in mobile and location services that connects more than 1.3 billion people today. Nokia has always transformed resources into useful products – from rubber and paper, to electronics and mobile devices – and today’s resource is data.…

    • 1403 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The rise and fall of nokia

    • 5934 Words
    • 24 Pages

    To understand the Rise and Fall of NOKIA, it is important to track the history of NOKIA on a single canvas. The same is attempted through following short liners in this regard:…

    • 5934 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.…

    • 1999 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics.…

    • 774 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Nokia is of the largest telecommunication manufacturer company and is known globally for its reliable and good quality products. It has good reputation all around the world. It is leading brand in some areas and still growing day by day.…

    • 548 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nokia is a world famous mobile manufacturing company from Finland which started in1865. It is a global leader in the manufacturing of mobiles with sales in more than 150 countries and market share up to 30 %. Nokia was launched in India in 1995 and since then has steadily progressed to become the number 1 mobile selling company in India.…

    • 1984 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people. It designs move of feeling, and price cheaper; E-series phone is designed for business people. It designs as a smart phone and works for business customers. Fashionable and successful customers are more preferred to N-series phone because it combines of fashion, multi-function and business.…

    • 935 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Segmentation: Nokia Phones

    • 1654 Words
    • 7 Pages

    Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.…

    • 1654 Words
    • 7 Pages
    Good Essays

Related Topics