Nokia Failed Reason
Why did Nokia fail in Indian market?
1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD), Distribution, and Price Flexibility): Although Nokia is still a major player of Indian mobile handset segment, it has lost its tremendous share to competitors because of inflexibility like developmental (NPD), distribution, price, logistics, and It flexibilities in developing new products (NPD). Due to this flexibility or rigidity, Nokia lost touch of its market, which gave the competition enough space to seize the market share of low-income consumer segment. Mocromax, which is currently ranked third in the mobile handset industry, took a large chunk of market share away from Nokia because of the developmental flexibility. New innovative features like dual sim and wireless radio were offered by Micromax in its products. Nokia, however, failed to arrest its market share, because it could not add such innovative features in its handset. Due to this, Mocromax zoomed to third position in the market, while it started as a small trader/dealer of Nokia products in India.
2. NOKIA Became Laggard in Smartphone Market http://nxtinsight.com/why-nokia-failed-top-4-reasons/ Stiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus
1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD), Distribution, and Price Flexibility): Although Nokia is still a major player of Indian mobile handset segment, it has lost its tremendous share to competitors because of inflexibility like developmental (NPD), distribution, price, logistics, and It flexibilities in developing new products (NPD). Due to this flexibility or rigidity, Nokia lost touch of its market, which gave the competition enough space to seize the market share of low-income consumer segment. Mocromax, which is currently ranked third in the mobile handset industry, took a large chunk of market share away from Nokia because of the developmental flexibility. New innovative features like dual sim and wireless radio were offered by Micromax in its products. Nokia, however, failed to arrest its market share, because it could not add such innovative features in its handset. Due to this, Mocromax zoomed to third position in the market, while it started as a small trader/dealer of Nokia products in India.
2. NOKIA Became Laggard in Smartphone Market http://nxtinsight.com/why-nokia-failed-top-4-reasons/ Stiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus