Nokia External Analysis
1.Who are the biggest customers? The most profitable? The most attractive potential customers? Do the customers fall into any logical groups based on needs, motivations, or characteristics? Please make clear what your answers are based on and state used sources.
In the past Nokia customers are consist of high-end, mid-end, and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share.
Now their biggest customers are rural China, Nigeria, Kenya and even Norway, Poland and New Zealand have boosted Nokia’s market share recently [1].
The logical groups based on needs, motivations, or characteristics supposed to be older age customer because they prefer phone that can do the basic telephone feature such as texting, make a phone call, with long life battery. And Nokia is very good at that.
The most attractive potential customers: smartphones are attracting all categories of customers now, and the market has widened considerably. Demand for smartphones is rising sharply in developing economies. Nokia has an advantage in these markets due to its strong presence. Price becomes one of the most important factors while choosing a Smartphone in these markets. Nokia's cheaper smartphones to achieve substantial success in the developing world. A very small percentage of customers can pay for iPhone or Galaxy handsets in these markets. As a result, customers look for the next best option available.
Nokia's cheap smartphones allow these customers to buy phones with almost the same features at a low price. Customers in markets like India, Pakistan, China, SriLanka and Bangladesh have strong confidence in Nokia and show considerable brand loyalty. These countries have some of the highest mobile phone user numbers. And, it is almost impossible for the majority of the customers to afford high-end sets from Apple and Samsung. According to reports, Nokia Lumia 720, a variant of the cheap
In the past Nokia customers are consist of high-end, mid-end, and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share.
Now their biggest customers are rural China, Nigeria, Kenya and even Norway, Poland and New Zealand have boosted Nokia’s market share recently [1].
The logical groups based on needs, motivations, or characteristics supposed to be older age customer because they prefer phone that can do the basic telephone feature such as texting, make a phone call, with long life battery. And Nokia is very good at that.
The most attractive potential customers: smartphones are attracting all categories of customers now, and the market has widened considerably. Demand for smartphones is rising sharply in developing economies. Nokia has an advantage in these markets due to its strong presence. Price becomes one of the most important factors while choosing a Smartphone in these markets. Nokia's cheaper smartphones to achieve substantial success in the developing world. A very small percentage of customers can pay for iPhone or Galaxy handsets in these markets. As a result, customers look for the next best option available.
Nokia's cheap smartphones allow these customers to buy phones with almost the same features at a low price. Customers in markets like India, Pakistan, China, SriLanka and Bangladesh have strong confidence in Nokia and show considerable brand loyalty. These countries have some of the highest mobile phone user numbers. And, it is almost impossible for the majority of the customers to afford high-end sets from Apple and Samsung. According to reports, Nokia Lumia 720, a variant of the cheap