Nokia Analysis
Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68,041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world's leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational company, a major part of its business is located in Finland. Nokia plays a significant role in the economic growth of Finland, which has been one of the fastest growing in whole Europe.
I. History of Nokia The Nokia story begins in 1865, when Fredrik Idestam, a mining engineer, establishes a paper mill at the Tammerkoski Rapids in south-western Finland, a few years later, he built a second mill by the Nokianvirta river the place that gave Nokia its name. In those days there was a strong demand for paper in the whole industry, the company's sales achieved its high-stakes and Nokia grew faster and faster. Nokia exported paper to Russia first and then to almost whole Europe. A few years later, Finnish Rubber Works, a manufacturer of Rubber goods like tyres, industrial parts and footwear, impressed with the hydro-electricity produced by the Nokia wood-pulp (from river Emäkoski), merged up and started selling goods under the brand name of Nokia. Unfortunately there was a recession during World War II, but after World War II, Nokia acquired the majority part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the increasing demand for power transmission and telegraph and telephone networks in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated.
(Haikioe, M. 2002) and ("The History of Nokia 1865-2002," 2003) In 1967, all the 3 companies merged-up to form
I. History of Nokia The Nokia story begins in 1865, when Fredrik Idestam, a mining engineer, establishes a paper mill at the Tammerkoski Rapids in south-western Finland, a few years later, he built a second mill by the Nokianvirta river the place that gave Nokia its name. In those days there was a strong demand for paper in the whole industry, the company's sales achieved its high-stakes and Nokia grew faster and faster. Nokia exported paper to Russia first and then to almost whole Europe. A few years later, Finnish Rubber Works, a manufacturer of Rubber goods like tyres, industrial parts and footwear, impressed with the hydro-electricity produced by the Nokia wood-pulp (from river Emäkoski), merged up and started selling goods under the brand name of Nokia. Unfortunately there was a recession during World War II, but after World War II, Nokia acquired the majority part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the increasing demand for power transmission and telegraph and telephone networks in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated.
(Haikioe, M. 2002) and ("The History of Nokia 1865-2002," 2003) In 1967, all the 3 companies merged-up to form
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