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Nokia's Declining Market Share

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Nokia's Declining Market Share
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------------------------------------------------- BRM PROJECT PROPOSAL
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NOKIA’S DECLINING MARKET SHARE
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------------------------------------------------- SUBMITTED BY,
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JYOTI PRAKASH LAKRA
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PGP/16/203
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SECTION D
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IIM KOZHIKODE

1. Abstract a. Purpose:
The purpose of this paper is to analyze some of the issues, difficulties that Nokia is facing. Nokia being a market leader until 2007 has lost its number one status worldwide. b. Design/methodology/approach: A detailed discussion of Indian mobile industry is performed to identify key issues present in the industry and to confirm the areas on which Nokia needs to focus to maintain its market share. BOT analysis, Stakeholders analysis, Causal loop are used to identify the factors triggering the issues. c. Findings-
The challenges that Nokia is facing and Nokia has to look into those issues, else it will loose its market power in India which has already happened in developed countries like US, Europe. d. Originality/value:
The study may help in improvement of strategic focus and tactical decision making for Nokia. The use of system analysis can provide novel views and insights into the problems and inefficiencies which exist within current practices. Keywords: Nokia, declining market share, Smartphone, Android, Samsung, iPhone.
2. Introduction
Nokia is a Finnish company and the world’s largest manufacturer of mobile


References: 1.http://fundey.com/2012/10/why-did-nokia-decline-causes-of-nokia-downfall/ 2.http://gadgets.ndtv.com/mobiles/news/top-10-indian-mobile-vendors-revealed-241704 3. www.nokia.com 4. Apple, Samsung, HTC Lead Smartphone Sales Growth: Report Contributed by Nathan Eddy 5. Nokia Struggling in Smartphone age-Marketline Case Study 6. Nokia-The Troubled king of Indian handset-by Dr Andal Ammisetti 7. . SWOT analysis of Nokia-Data monitor 8. Nokia: Playing Catch Up From the Front
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