Preview

Nissan motors

Powerful Essays
Open Document
Open Document
1117 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nissan motors
Nissan

Quality

http://www.thetimes100.co.uk/case_study.php?cID=64&csID=124

Overview: a case study on Nissan highlighting many of the issues of lean production

Learning Objectives to analyse the reasons behind Nissan’s high levels of productivity to understand the importance of Kaizen to analyse the benefits of just-in-time.

Planning for quality and productivity

Introduction ( 5 minutes)
Overview of the lesson: to look at Nissan and examine the reasons for its high levels of productivity. You will look at the way it works with its employees and its use of lean production techniques. Nissan Motor Manufacturing UK Limited (NMUL) is UK’s largest car manufacturing plant which is located near Sunderland. It has been Europe’s most productive car plant for the past seven years. Cars produced include the Almera, Micra and Primera. Over 70% of output is exported to 55 markets worldwide.

Student task: read section 1 and answer the following questions: what models of car are made by Nissan and how many of each are made?
Answer; Almera 86,491; Micra 190,690; Primera 54473 how many cars in total did Nissan make in 2003?
Answer: 331,924 explain how the models produced cater for different segments of the market.

Employees (8 minutes)
The Sunderland plant is highly automated but still the role of employees is crucial. How does training at Nissan help employees to be more productive.

Quality (12 minutes)
Nissan is committed to quality and a system of Total Quality Management.

What is meant by ‘quality’ when related to production?

What is Total Quality Management (TQM)?

How can TQM help managers to reduce the number of machine and labour hours required to produce cars.

Just-in-time (12 minutes)
Nissan also adopts a just-in-time approach. Outline what this is (i.e. producing to order and not holding stocks)

Student task: Students to read section 6 and make notes on how just-in-time is used at Nissan.

Explain how a

You May Also Find These Documents Helpful

  • Good Essays

    Nissan Case Study

    • 524 Words
    • 2 Pages

    The theory of constraints (TOC) can be described as an application designed to “solve business problems in a particularly practical and effective manner” (Introduction to the Theory of Constraints). The TOC is a scientific effort that focuses energy and attention to system constraint. In simple terms, the TOC is the wisdom that restricts or limits any company’s ability to accomplish their goals. There are five steps of the TOC process; the first step within the process is to identify constraints. In this step, it is “strengthening any link of a chain (apart from the weakest) is a waste of time and energy” (The Five Focusing Steps (POOGI)). Second is to develop a plan to overcome the constraint(s) identified in step one. Here the output of the identified constraint governs the output of the entire organiztion, so it is highly important to utilize the constraint instead of getting more. “We should first learn to use the resources that we already have more efficiently” (The Five Focusing Steps (POOGI)). Step three involves focusing on the resources for accomplishing step two. Also, the orgazation should not produce more than the constraint can handle. Forth is to reduce said effects of the constraint by relieving work or expanding the capability. Finally in step five, once one set of constraints are overcome, you may start back at step one for new constraints. Within the terms of TOC, the market is constantly, or at least tactically a leverage point. Nissan should focus on the quality, meeting and exceeding the market requirements. Found within most markets are “high-quality products are highly competitive products. A focus on quality translates to a focus on throughput” (Newbold, 1998). Manufacturers need to identify and eliminate the bottlenecks to…

    • 524 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Tesla Motors

    • 1999 Words
    • 8 Pages

    Tesla Motors, Inc. was formed in 2003 to design and produce affordable EV’s (electric vehicle) and sell into the mainstream market place. The company is in the auto manufacturing industry and the consumer goods sector. To sustain its significant cash flow needs to support its heavy research and development spending and growing infrastructure needs (dealerships), the company completed a public offering in June of 2010 where it sold 13.3 M shares at a price of $17.00 in a successful IPO that raised $226.1 M and listed Tesla on the Nasdaq (TSLA). Combine the $226.1 M raised with its IPO, with its four private offerings, various investments from other partners, $465 M in term debt from the DOE and its $170 M raised from its secondary offering of 5.3 M shares of stock, the company has raised staggering amount of roughly $1242.7M ($1,054M if you exclude the $188.7M balance yet to be drawn of the DOE loan) since it began in 2003. There is still the question, is it enough?…

    • 1999 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Tesla Motors

    • 948 Words
    • 3 Pages

    Elon Musk successfully established Tesla Motors as one of the leaders in the electric vehicle industry since his induction as CEO in 2008. Tesla Motors designs, manufactures, and sells electric cars and powertrain components. The company also provides services for the development of powertrain systems and components, and sells electric powertrain components to other automotive manufacturers. It markets and sells its vehicles through Tesla stores as well as over the internet (Mora 2014, 1). Consumers and companies are looking to save at the pump, and what better way to do so than with electric vehicles (Mora 2014, 1)? Through government support and raised capital, Musk has put Tesla in an advantageous position to capitalize on the growing electric vehicle market. Battery electric vehicles will increase at a 31.5% compound annual growth over the next seven years (Navigant Research 2013). With Musk’s leadership and innovation, Tesla plans on boosting sales by increasing current production of the Model S, introducing the Model X SUV in 2015, and introducing the more affordable Gen III by 2017 (Recharge Now, Forbes 2013).…

    • 948 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Tesla Motors

    • 2705 Words
    • 9 Pages

    Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.…

    • 2705 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Ford Motors

    • 1079 Words
    • 4 Pages

    Ford’s value-chain activities can be better linked to create value for the company by the internal control of the factors of production and distribution. Another way the activities can be better linked is by the advancement of its technology through the years. Ford Motors has…

    • 1079 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Tesla Motors

    • 15249 Words
    • 61 Pages

    The relationship between the oil industry and the car industry is currently a very tight one and the analysts are predicting that in 15-20 years the oil resources will dry out, meaning that both the industries will fall. The project’s purpose is to see in which ways Tesla can increase their demand and analysis of the EV market and their portfolio. The research question represents a narrowing of the project’s purpose, a narrowing with the target locked on demand and market attractiveness.…

    • 15249 Words
    • 61 Pages
    Powerful Essays
  • Powerful Essays

    Tesla motors

    • 3924 Words
    • 41 Pages

    Tesla Motors Inc. is preparing for its Toronto debut in January 2010. Tesla wants to create preorder sales for its debut. The company wants to position its vehicles as viable alternatives to…

    • 3924 Words
    • 41 Pages
    Powerful Essays
  • Good Essays

    Nissan case study

    • 1789 Words
    • 8 Pages

    Supplier development is considered as a key aspect in the design and development stage of production, its basically a Co-development activity between supplier and customer. “Co-development processes are an instrument used in several industries to gain a competitive advantage and to reduce development costs” ( Fliess, 2008)…

    • 1789 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Tesla Motors

    • 860 Words
    • 8 Pages

    • In Q2 2014 Tesla reported their vehicle margin was 26.9% on a GAAP basis, and it is…

    • 860 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Nissan Swot

    • 1378 Words
    • 6 Pages

    As globalization Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and others countries. Therefore, Nissan production output capacity can manufacture around 4 million units.…

    • 1378 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Tesla Motors

    • 1575 Words
    • 5 Pages

    Tesla Motors, Inc. (Tesla), incorporated on July 1, 2003, designs, develops, manufactures and sells electric vehicles and advanced electric vehicle powertrain components. The company was founded by a group of Silicon Valley Engineers who saw an opportunity to mass-produce electric vehicles as substitutes for the ordinary gasoline powered vehicles. Tesla, which issued its IPO in 2010, became the second listed American motor company after Ford, which went public in 1956.Tesla owns its sales and service network. The Company is engaged in commercially producing a federally- compliant electric vehicle, the Tesla Roadster. Addition to developing its Model S, X and future vehicle manufacturing capabilities at the Tesla Factory, the Company is designing, developing and manufacturing lithium-ion battery packs, electric motors, gearboxes and components both for its vehicles and for its original equipment manufacturer customers. These activities occur at its electric powertrain manufacturing facility in Palo Alto, California and at the Tesla Factory. Tesla also markets electric powertrain components, including lithium-ion battery packs to automakers including Daimler and Toyota. The Company has provided development services and powertrain components to Daimler AG (Daimler) for its Smart fortwo and A-Class electric vehicles. The company also is ramping up supplies of components for investor Daimler AG (DAI)’s electric Mercedes B-Class car as it plans a battery “gigafactory” to cut lithium-ion cell costs by 30 percent. The Panasonic-Tesla agreement supplies Tesla with Panasonic’s lithium-ion battery cells to build more than 80,000 vehicles over the next four years.…

    • 1575 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    History of Nissan

    • 1331 Words
    • 6 Pages

    Nissan has an overall good review throughout the years on its development and its success. The development staff at Nissan has strived for years to make it where they are today and because of that they have mad incredible vehicles that are driven daily and all over the world. Not only are they safe vehicles to drive, but they are also affordable to the lower and middle class society.…

    • 1331 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Tesla Motors

    • 1262 Words
    • 4 Pages

    Strategy is the key to success. Tesla Motors has separated from the competition in the automobile industry. The question is how and why It all comes to the type of strategy the company has implemented and what makes them different form their competitors. In todays global economy having a unique strategy on how to market to customers is very important. The customer needs will always change due to changes in their environment. This is why it is important to develop a strategy that fits the needs of the target customer. In this strategic analysis of Tesla Motors could reveal why the company is different and how well the company executes their strategy. Problem Statement Tesla Motors (TM) has been able to enter an industry that has not been threatened since WWII. TM brings new competition to competitors with new products that cannot be duplicated. The strategy that TM executes is out performing the competition and could show signs of dominance in the industry in the long term. Analysis Tesla Motors has introduced a high performance product to the market called the Tesla Roadster. This electric sports car is out performing the competition in the automobile industry. However, some competitors are aware of the long term plan for Tesla to build a wide range of models, which will include affordably priced family cars. This is because Tesla Motors wants to change the automobile industry from a mine-and-burn hydrocarbon power source automobile to a solar electric power source automobile. The entrance of a successful U.S. auto firm has not accomplished since WWII. Creating an electric car like the Tesla Roadster that is designed to outperform gasoline sports cars like a Porsche or Ferrari has competitors worried. The roadster has twice the energy efficiency of a Prius and handles better, because of how it is designed. Tesla has created new technology that has a high unit cost for electric cars. The strategy of Tesla is to enter at the high end of the market, where…

    • 1262 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nessan Case Study

    • 4780 Words
    • 20 Pages

    Nissan is an originally Japanese company that markets both locally and in the UK and USA and is one of the world’s most leading manufacturers of cars. Nissan’s vision is ‘enriching people’s lives’ and the mission statement is ‘Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault’.…

    • 4780 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Warren, C. S., Reeve, J. M., & Duchac, J. (2011). Financial and managerial accounting. (11 ed.). Mason: South-Western Pub.…

    • 827 Words
    • 4 Pages
    Good Essays