nissan
Fundamentals of Marketing: Case Study Assignment - NISSAN Introduction
Established in 1933, Nissan Motor Co., Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later, Nissan has become one of the world's leading automakers, with annual production of 2.4 million units, which represented 4.9 percent of the global market. Domestically, the company sells 774,000 vehicles on an annual basis, placing it second behind Toyota Motor Corporation. About 35 percent of Nissan's vehicles are sold in Japan, 25 percent in the United States, and 20 percent in Europe. In the North American market, the company's top models include the Infiniti, Maxima, Altima, and Sentra passenger cars, the Quest minivan, the Frontier pickup truck, and the Pathfinder sport utility vehicle. After losing money for most of the 1990s, Nissan entered into a global alliance with Renault S.A. in March 1999, with the French company taking a 37 percent stake in Nissan. A massive restructuring was then launched.
Nissan Motor, one of Japan's leading automakers, wants to get big by going small. Through its small-car initiative, the company primarily produces low-cost and fuel-efficient small cars with standard comfort, safety, style, and performance. Nissan's models include Maxima and Sentra cars, and Altima and Infiniti upscale sedans, as well as pickups, SUVs, and sports cars. It is also one of the world's largest manufacturers of forklifts. Renault holds a 44% stake in Nissan Motor, constituting the Renault-Nissan Alliance, which is largely focused on manufacturing all-electric vehicles. Nissan primarily manufactures in China, Japan, Mexico, Spain, the UK, and the US. About 80% of sales come from outside Japan
Nissan Power 88
Nissan CEO, Carlos Ghosn, unveiled Nissan Power 88 on Monday, the automaker’s new mid-term plan that aims to raise profit margins and worldwide market share to 8 percent by fiscal 2016.
The Japanese automaker, which makes vehicles including the Qashqai
Established in 1933, Nissan Motor Co., Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later, Nissan has become one of the world's leading automakers, with annual production of 2.4 million units, which represented 4.9 percent of the global market. Domestically, the company sells 774,000 vehicles on an annual basis, placing it second behind Toyota Motor Corporation. About 35 percent of Nissan's vehicles are sold in Japan, 25 percent in the United States, and 20 percent in Europe. In the North American market, the company's top models include the Infiniti, Maxima, Altima, and Sentra passenger cars, the Quest minivan, the Frontier pickup truck, and the Pathfinder sport utility vehicle. After losing money for most of the 1990s, Nissan entered into a global alliance with Renault S.A. in March 1999, with the French company taking a 37 percent stake in Nissan. A massive restructuring was then launched.
Nissan Motor, one of Japan's leading automakers, wants to get big by going small. Through its small-car initiative, the company primarily produces low-cost and fuel-efficient small cars with standard comfort, safety, style, and performance. Nissan's models include Maxima and Sentra cars, and Altima and Infiniti upscale sedans, as well as pickups, SUVs, and sports cars. It is also one of the world's largest manufacturers of forklifts. Renault holds a 44% stake in Nissan Motor, constituting the Renault-Nissan Alliance, which is largely focused on manufacturing all-electric vehicles. Nissan primarily manufactures in China, Japan, Mexico, Spain, the UK, and the US. About 80% of sales come from outside Japan
Nissan Power 88
Nissan CEO, Carlos Ghosn, unveiled Nissan Power 88 on Monday, the automaker’s new mid-term plan that aims to raise profit margins and worldwide market share to 8 percent by fiscal 2016.
The Japanese automaker, which makes vehicles including the Qashqai