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New Trends in Marketing: CRM

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New Trends in Marketing: CRM
CUSTOMER RELATIONSHIP MANAGEMENT--- CRM

Keeping customers for life

What is CRM:?
It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.
CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.
CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

Advantages of CRM

Using CRM, a business can:
· Provide better customer service
· Increase customer revenues
· Discover new customers
· Cross sell/Up Sell products more effectively
· Help sales staff close deals faster
· Make call centers more efficient
· Simplify marketing and sales processes

The types of data CRM projects collect

· Responses to campaigns
· Shipping and fulfillment dates
· Sales and purchase data
· Account information
· Web registration data
· Service and support records
· Demographic data
· Web sales data

CRM Software
The various CRM software are

Sales Force Automation

· Contact management
Contact management software stores, tracks and manages contacts, leads of an enterprise.
· Lead management
Enterprise Lead management software enables an organization to manage, track and forecast sales leads. Also helps understand and improve conversion rates.

eCRM or Web based CRM
· Self Service CRM
Self service CRM (eCRM) software Enables web based customer interaction, automation of email, call logs, web site analytics, campaign management.
Survey Management Software
Survey Software automates an
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