New Product Marketing Launch Ii
Marketing Plan II- Computer Tech/Repair Service
Marketing Plan II- Computer Tech/Repair Service Team C Technologies (TCT) is a new company to the IT industry that offers several helpful services to a vast variety of consumers. It focuses its marketing on professional men and women entering the work force, young adults and retirees who find they are not to knowledgeable of computer technology advancements. TCT also focuses on markets that are very dependent on technological advances; yet do not have the expertise to keep their products up to date, and seeks to assist small to medium-sized businesses that want to advance their paperless abilities in every department. By providing customer service over the phone and in person, TCT helps to get these businesses up and running and elevates one less burden. KEY BUYING BEHAVIORS Consumer behavior, in regards to marketing, studies ‘how individuals, groups, and organizations select, buy, and dispose of goods services, ideas, or experiences to satisfy their needs and wants” (Kotler & Keller; Ch. 8). TCT has a research group that analysis and researches the behavior patterns of its customers, concerning how they purchase their tech products. TCT understands that the need for certain products varies, depending on the consumer, so it creates a personalized “Profile” that updates by using the consumers personal background (age, career, education, usage of products, etcetera, and purchase history. This profile – or as customer’s Pro – helps TCT also better assist the consumer in understanding and providing what he or she need; further helping the customer become a “Pro” at understanding their tech needs.
DECISION
Marketing Plan II- Computer Tech/Repair Service Team C Technologies (TCT) is a new company to the IT industry that offers several helpful services to a vast variety of consumers. It focuses its marketing on professional men and women entering the work force, young adults and retirees who find they are not to knowledgeable of computer technology advancements. TCT also focuses on markets that are very dependent on technological advances; yet do not have the expertise to keep their products up to date, and seeks to assist small to medium-sized businesses that want to advance their paperless abilities in every department. By providing customer service over the phone and in person, TCT helps to get these businesses up and running and elevates one less burden. KEY BUYING BEHAVIORS Consumer behavior, in regards to marketing, studies ‘how individuals, groups, and organizations select, buy, and dispose of goods services, ideas, or experiences to satisfy their needs and wants” (Kotler & Keller; Ch. 8). TCT has a research group that analysis and researches the behavior patterns of its customers, concerning how they purchase their tech products. TCT understands that the need for certain products varies, depending on the consumer, so it creates a personalized “Profile” that updates by using the consumers personal background (age, career, education, usage of products, etcetera, and purchase history. This profile – or as customer’s Pro – helps TCT also better assist the consumer in understanding and providing what he or she need; further helping the customer become a “Pro” at understanding their tech needs.
DECISION
References: Kotler, P., & Keller, K.L.(2011.) Marketing Management (14th ed) Trout, J. and Rivkin, S. (1996) The New Positioning : The latest on the worlds #1 business strategy, McGraw Hill, New York, 1996