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New Media and the Public Sphere

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New Media and the Public Sphere
New Media and the Public Sphere

Original Research Essay

By Jessica Marie Ruxton

Essay Option No.1

My Research: The Internet 's addicting yet intriguing appeal to the public sphere

Introduction to my essay

I will be talking about the first essay option and introducing the 'addiction yet intriguing ' side to the Internet. As I mentioned in my presentation, I will be revolving my essay around 5 main literatures that I think relate to my essay title but I will also refer to online sources that I think correspond to the title. I think this is an interesting topic to talk about as I have seen the appeal of the Internet but also the harmful aspect of the Internet – so I think it is worth the research in this context.

The 'New Media '

A quote from 'New Media: A Critical Introduction ' from the first chapter 'New Media and New Technologies ' book explains - “new media is very seductive in its historical simplicity; there was the 'old media ' and now there is the 'new '. We use it to mark a break with history” New media refers to the use of computers (computer games, e-mail, online communities, web advertising, chat rooms, virtual reality environments and more), phones, TV box sets and the creation of media content. Most digital media forms are user-driven, meaning that each and every individual in the world can announce a piece of information where people can agree/disagree and add opinions and more. “The avant-garde became materialised in a computer. Digital cinema technology is a case in point. The avant-garde strategy of collage re-emerged as the ' 'cut and paste ' ' command, the most basic operation one can perform on digital data.” – (Lev Manovich, 2001) It is true that the ‘’cut and paste’’ command has made everything easy for all users. “In this last decade of the 20th century, we are in an unusual position to appreciate remediation, because of the rapid development of new digital media and the nearly as rapid



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