new chewing gum brand
Final Term Paper
Course Name: MKT 202
Course Instructor: Md. Anwar Sadat Shimul (Aws)
Section: 3
Prepared by
Name
ID#
Amrin Hossain Omy
123 0845 630
Mahbuba Jannat
122 1094 030
Hossain Jamal
131 1436 030
Md Tanvir Hossain
133 0786 630
Md. Mustafa Sunny
113 0687 030
Abdul Kuddus
133 0240 630
Date of submission
15th April, 2014
North South University
Table of Contents
Executive Summary
32
Section 01: Current market analysis
3
Top 5 brands in the market
4
Product analysis
4
Price analysis
6
Promotion analysis
6
Section 02: Marketing strategy for a new brand
7
Introduce a new brand for chewing gum
8
Design marketing strategy for the new brand
8
Segmentation
8
Targeting
8
Positioning
8
Marketing Mix (4p)
11
Design and describe the product
11
Design pricing policy
12
Design promotional activities
14
Design distribution activities
14
Competitive analysis
15
Conclusion
16
Executive Summary
Our team of six is preparing a report in order to establish an image of a new brand of chewing gum in the current market in Bangladesh. We first analyzed the market—talked to different retailers about the brands with the highest demand. We questioned them about the prices of the chewing gum they were selling. The report includes analysis of the current market for chewing gum in Bangladesh—product analysis, price analysis, and promotion analysis. After knowing about the product and consumers perception about the product we decided to come up with a product of our own and we call it “hOurGum!”. There were all kinds of gum in the market, but we found most of the gums were imported from countries around the world. So, we decided to launch a product in the local market with standard of the global market. In short, we can conclude that our gum will be available at the price of other local gums in the market, but maintaining international standard of the gum industry.
Section 1:
Course Name: MKT 202
Course Instructor: Md. Anwar Sadat Shimul (Aws)
Section: 3
Prepared by
Name
ID#
Amrin Hossain Omy
123 0845 630
Mahbuba Jannat
122 1094 030
Hossain Jamal
131 1436 030
Md Tanvir Hossain
133 0786 630
Md. Mustafa Sunny
113 0687 030
Abdul Kuddus
133 0240 630
Date of submission
15th April, 2014
North South University
Table of Contents
Executive Summary
32
Section 01: Current market analysis
3
Top 5 brands in the market
4
Product analysis
4
Price analysis
6
Promotion analysis
6
Section 02: Marketing strategy for a new brand
7
Introduce a new brand for chewing gum
8
Design marketing strategy for the new brand
8
Segmentation
8
Targeting
8
Positioning
8
Marketing Mix (4p)
11
Design and describe the product
11
Design pricing policy
12
Design promotional activities
14
Design distribution activities
14
Competitive analysis
15
Conclusion
16
Executive Summary
Our team of six is preparing a report in order to establish an image of a new brand of chewing gum in the current market in Bangladesh. We first analyzed the market—talked to different retailers about the brands with the highest demand. We questioned them about the prices of the chewing gum they were selling. The report includes analysis of the current market for chewing gum in Bangladesh—product analysis, price analysis, and promotion analysis. After knowing about the product and consumers perception about the product we decided to come up with a product of our own and we call it “hOurGum!”. There were all kinds of gum in the market, but we found most of the gums were imported from countries around the world. So, we decided to launch a product in the local market with standard of the global market. In short, we can conclude that our gum will be available at the price of other local gums in the market, but maintaining international standard of the gum industry.
Section 1: