New Belgium Brewing Company Case Study
The New Belgium Brewing Company started out as a small hobby for Jeff Lebesch. He began brewing the beer in his basement as a hobby after returning home from a trip to Belgium. He became inspired during a bike ride through Belgium after seeing and tasting some of the nicest ales. The company than began to grow and become larger as the years went on. Lebesch’s small hobby had suddenly turned into a growing and expanding company. With the help of his then wife, Kim Jordan, worked as the marketing director to help expand and make New Belgium a common name for beer in many households. As the company continues to grow and expand their brand, one of New Belgium’s most important competitive advantages is the role of social responsibility within the