New Belgium Brewery SWOT Analysis
As Chief Operation Officer, I would start by reviewing the New Belgium Brewery SWOT analysis to understand the strengths, weaknesses, opportunities, and threats that were identified by opening up the Asheville or Port Collins brewery locations (Ferrell & Hartline, 2014). The SWOT will provide detail information about a company’s “financial performance, resources, production facilities and capacity, market share, customer perceptions, product quality, economic conditions and technology” (Ferrell & Hartline, 2014). One must understand the opportunities the company has faced in the past with new implementations in order to be successful in the future and not repeat the same mistakes (Ferrell & Hartline, 2014). The key pros and cons that I would