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New Advertising Tools and Their Advantages

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New Advertising Tools and Their Advantages
ISL 353E
Marketing
CRN: 11208
New Advertising Tools

Group 2 Members:
070100008 / İrem Yılmaz
070100015 / Tuğba Aydoğan
070100024 / Saruca Çolakoğlu
070100026 / Mücahit Keskin
070100032 / Umut Gül

THE CONTENT
I. Introduction…………………………………………………………………1
II. New Advertising Tools………………………………………………….2
a. Social Media………………………………………………………………………………………2
b. 3D Advertisement.…………………………………………………………………………….3
c. Online Advertisement……………………………………………………………………….4
d. Online Advertisement Tools………………………………………………………………4
e. E-mail Advertisement………………………………………………………………………..5
f. Billboards…………………………………………………………………………………………..5
g. QR Codes…………………………………………………………………………………………..6
h. Product Placement…………………………………………………………………………….7
III. Company Research……………………………………………………….7
a. Yörsan……………………………………………………………………………………………….7
b. Coca-Cola…………………………………………………………………………………………..9
c. Moova……………………………………………………………………………………………..12
d. Ülker International…………………………………………………………………………..15
e. TAB Gıda………………………………………………………………………………………….19
IV. Conclusion………………………………………………………………….
V. Appendix 1: Questions (English)………………………..…………
VI. Appendix 2: Questions (Turkish)………………………..…………
VII. Appendix 3: Contact Informations of Companies…………
VIII. References………………………………………………………………….

I. Introduction
Technology is carrying new advertising tools a step forward from traditional advertising tools. With the improvements in technology and telecommunication, new advertising tools become the most effective way to find and reach target consumers. Brands become more interactive and transparent.
Like any tool, new advertising tools have advantages and disadvantages as well. If the intended advertising tool is used correctly, it lowers investments and responds investments with quick increase in sales. Customization and advertisement-tailoring are another trend in today’s society, therefore making new advertising tools more personal for target customers has great effect on sales.


References: Calder B. J., Malthouse E. C. (2005). Managing Media and Advertising Change with Integrated Marketing. Journal of Advertising Research. Vol. 45, pp. 356-361. Ferle C. L., Edwards S. M., Lee W. (2000). Teens ' Use of Traditional Media and the Internet. Journal of Advertising Research. Vol. 40, pp. 55-65. Gardner M. P., Mitchell A. A., Russo J. E. (1985). Low Involvement Strategies for Processing Advertisements. Journal of Advertising. Vol. 14, pp. 4-56. Green A. (2005). Television Optimizers: Did They Change the Way We Do Business?. Journal of Advertising Research. Vol. 45, pp. 27-33. Greenberg A. S. (2012). The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers. Journal of Advertising Research. Vol. 52, pp. 400-404. Hogan J. E., Lemon K. N., Libai B. (2004). Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness. Journal of Advertising Research. Vol. 44, pp. 271-280. Hollis N. (2005). Ten Years of Learning on How Online Advertising Builds Brands. Journal of Advertising Research. Vol. 45, pp. 255-268. Kaplan A. M., Haenlein M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons 53 (1), p. 61. Kinard B. R., Hartman K. B. (2013). Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames. Journal of Advertising. Vol. 42, pp. 196-203. Krugman D. M. (1985). Evaluating the Audiences of the New Media. Journal of Advertising. Vol. 14, pp. 21-27. Loda M. D., Coleman B. C. (2005). Sequence Matters: A More Effective Way to Use Advertising and Publicity. Journal of Advertising Research. Vol. 45, pp. 362-372. Moran E., Gossieaux F. (2010). Marketing in a Hyper-Social World: The Tribalization of Business Study and Characteristics of Successful Online Communities. Journal of Advertising Research. Vol. 50, pp. 232-240. Poels K., Janssens W., Herrewjin L. (2013). Play Buddies or Space Invaders? Players ' Attitudes toward In-Game Advertising. Journal of Advertising. Vol. 42, pp. 204-218. Rogers E. M. (2003). Diffusion of Innovations (5th edition). New York, NY: Free Press. p. 150. Rosengren S., Dahlén M., Modig E. (2013). Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?. Journal of Advertising. Vol. 42, pp. 320-330. Swani K., Weinberger M. G., Gulas C. S. (2013). The Impact of Violent Humor on Advertising Success: A Gender Perspective. Journal of Advertising. Vol. 42, pp. 308-319. Wakolbinger L. M., Denk M., Oberecker K. (2009). The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts?. Journal of Advertising Research. Vol. 49, pp. 360-372. Wikimedia Foundation. (2013). 3D film. Retrieved November 18, 2013, from http://en.wikipedia.org/wiki/3D_film Wikimedia Foundation Wikimedia Foundation. (2013). Diffusion of Innovations. Retrieved November 19, 2013, from http://en.wikipedia.org/wiki/Diffusion_of_innovations Wikimedia Foundation Wikimedia Foundation. (2013). Social Media. Retrieved November 16, 2013, from http://en.wikipedia.org/wiki/Social_media Wikimedia Foundation
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