Netflix Swot Analysis Paper
Identify and analyze the marketing issues at Netflix, Inc
Netflix is an American on demand media provider. Netflix's core product lines are online streaming, and DVD rental service. The on demand Internet streaming media is offered to people in the US, and 41 other countries, as Netflix is currently operating. Netflix began instant streaming in 2007. People can access their service through rental fees and subscription fees.
Netflix market plan is to focus on online streaming, and they got over 36 million subscribers as of 2013. Netflix has advantages over its competitors; being the lead of content, and it is looking to obtain new quality content to preserve its lead. Netflix is working towards satisfying their costumers and providing them …show more content…
They chose to grow their business at lower margins (charging low prices), to promote streaming.
Furthermore, Netflix made subscriptions appealing to the mass public, by making their products affordable, convenient, fast, and personalized, with the largest content selection of online streaming service.
Maintaining a large streaming content is challenging for Netflix, as their contract with Sony and Stars has been expired, and they lost the EPIX in favor to Amazon.
Other issues Netflix could encounter, is the risk of providing content directly to the consumers, as direct supply is extremely risky. If Netflix can bring down the production costs, that will be a success.
The number of customers shifting to online streaming is increasing rapidly. If Netflix can implement streaming live sports, and games, they can attract more customers.
Meanwhile, cable TV's are losing their costumers for many reasons. A cable TV's monthly fees are very high, their shows are filled with commercials, they don't offer their customer free on demand shows, and they don't offer customers deals, giving them the option to choose between specific
Netflix is an American on demand media provider. Netflix's core product lines are online streaming, and DVD rental service. The on demand Internet streaming media is offered to people in the US, and 41 other countries, as Netflix is currently operating. Netflix began instant streaming in 2007. People can access their service through rental fees and subscription fees.
Netflix market plan is to focus on online streaming, and they got over 36 million subscribers as of 2013. Netflix has advantages over its competitors; being the lead of content, and it is looking to obtain new quality content to preserve its lead. Netflix is working towards satisfying their costumers and providing them …show more content…
They chose to grow their business at lower margins (charging low prices), to promote streaming.
Furthermore, Netflix made subscriptions appealing to the mass public, by making their products affordable, convenient, fast, and personalized, with the largest content selection of online streaming service.
Maintaining a large streaming content is challenging for Netflix, as their contract with Sony and Stars has been expired, and they lost the EPIX in favor to Amazon.
Other issues Netflix could encounter, is the risk of providing content directly to the consumers, as direct supply is extremely risky. If Netflix can bring down the production costs, that will be a success.
The number of customers shifting to online streaming is increasing rapidly. If Netflix can implement streaming live sports, and games, they can attract more customers.
Meanwhile, cable TV's are losing their costumers for many reasons. A cable TV's monthly fees are very high, their shows are filled with commercials, they don't offer their customer free on demand shows, and they don't offer customers deals, giving them the option to choose between specific