Preview

Nestle Product Startegies

Good Essays
Open Document
Open Document
1225 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nestle Product Startegies
MARKETING

• Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. • After India’s independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, and transformed into a prosperous and vibrant milk district. • Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India.

• Nestlé India is a subsidiary of S.A. of Switzerland.

Nestlé

• With seven factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards.

Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita

The company broad product portfolio includes Milk Products & Nutrition, Beverages, Prepared Dishes & Cooking Aids and Chocolates & Confectionary. Milk Products & nutrition The Milk Market in India is Rs. 1 lakh Crore. The company milk products & nutrition portfolio encompasses a wide range of products that includes milk, skimmed milk, value added products like condensed milk, curd, ghee, yogurt, cheese and raita. These products are sold under various popular brands - Nestle Everyday, Nestle Milkmaid, Nestle Milk, Nestle Fresh n Natural, etc. The Milk products and Nutrition division contributes more than 46 per cent to the company’s revenues. Use supply Chain Management for the strong
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Heinz
    • 3398 Words
    • 14 Pages

    Heinz

    Nestle UK is the subsidiary company of Nestle SA, the world’s topmost and leading Health and wellness company, and fastest growing nutrition based company. Nestle is the major and leading player in the fastest growing UK food industry. Nestle provide employment to around 7000 employees spread over the 19 sites. It was estimated that more than 95% of households of UK consumes product made under the umbrella of Nestle. Every year more than 2 billion Nestle product sold in the market of UK every year by Nestle. Nestlé’s UK division is one of the leading exporters in more than 50 countries across the world which effectively comes to be £260m worth of export in terms of product. (Annual Report, 2011)…

    • 3398 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Study: Nestle
    • 2440 Words
    • 10 Pages

    Case Study: Nestle

    145 years since launching its first product, Nestlé has become the world’s largest food company in the world, employing over 250,000 people from more than 86 countries with 511 factories operating in almost every country in the world.…

    • 2440 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Nestle Case Answer
    • 520 Words
    • 3 Pages

    Nestle Case Answer

    * They could have specified a period during which their products have to be consumed.…

    • 520 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Globalization in Oreo Renault
    • 2004 Words
    • 6 Pages

    Globalization in Oreo Renault

    Strategic Observations:- Oreo’s competitors in India were entrenched local competition in Parle (25% market share), Britannia (28% market share) and ITC (12% market share). While the Indian cookie market is big (5500 crore Rupees in 2010, 12500 crore Rupees in 2013) & fast-growing, Kraft Foods had near-zero Brand recognition and no Brand loyalty. Also- Brand awareness is ironically higher for ‘local’ intra-national brands among…

    • 2004 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Instant Noodles Consumption Behavior
    • 285 Words
    • 2 Pages

    Instant Noodles Consumption Behavior

    India’s noodles market is estimated at over Rs. 3,000 crore in annual sales. It is growing at 20% per annum. Nestle is the market leader with 58.3% market share in the overall category and over 80% in the pure noodles category. However, the company is facing strong competition from new entrants, including multinationals and niche players which are looking to gain a share of the fast-growing instant noodles category in India.…

    • 285 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Nestle Management
    • 7427 Words
    • 30 Pages

    Nestle Management

    Engro Foods (Pvt.) Limited (EFL) has been established in 2005 as part of a diversification process at the Engro Group. The plant located at Sukkur on 23 acre land, has the raw milk reception capability of 300,000 liters per day and UHT milk capacity of 200,000 liters per day. The plant has been established at a cost of Rs. 1 billion which provides direct employment to 750 people. Engro Foods has entered the Food business through milk processing and sale with the company’s vision to pursue growth opportunities based…

    • 7427 Words
    • 30 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Financial Statement Analysis
    • 2749 Words
    • 11 Pages

    Financial Statement Analysis

    Britannia Industries Ltd. & Nestlé India Ltd. A comparison of financial statements Submitted to: Prof. Seshadev Sahoo Submitted By: Group 1 Chandan Gupta Sona Sood Shivaki Deshwal Samuel Nigg Nishant X. Jeyaraj PGP28086 PGP28068 PGP28202 IEP14002 PGP26029 INDIAN INSTITUTE OF MANAGEMENT LUCKNOW 5th September, 2013 Table of Contents 1. Overview of the companies (only financial, profitability, activity-sales, market cap and other significant aspect) ......................................................................................................................................... 2 2. Why these two company and why this sector selected ......................................................................... 3 Companies: .....................................................................................................................................................................…

    • 2749 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nestle Cheese in Pakistan: Report on Product Launch
    • 10443 Words
    • 42 Pages

    Nestle Cheese in Pakistan: Report on Product Launch

    The reason for selecting the Nestlé Cheese to be launched in the Pakistan is that there is currently only three local brands that are working on the same product and among them are the brands like Haleeb, Nurpur and Adams. All these brands are also competing with Nestlé in the dairy industry. The current competition will change as soon as we will bring a Multinational food manufacturer in the market to compete in the cheese sector. We believe that Nestlé is being backed up with the state of the art manufacturing equipment and the years of expertise which will be the key strength along with the brand name itself” Nestlé”.…

    • 10443 Words
    • 42 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fmcg Sector
    • 6825 Words
    • 28 Pages

    Fmcg Sector

    This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL, Nestle India , and ITC” is analyzed there history their shareholding pattern with their product is being discussed.…

    • 6825 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Best Essays

    Environment and Nestle
    • 1957 Words
    • 8 Pages

    Environment and Nestle

    Nestle company, whose headquarter is located in Geneva, Switzerland, was set up by Henri Nestle in 1867 and it is the biggest food manufacturer in the world. Chocolate bar and instant coffee, as its star products, are well-known to the world. In this essay, firstly, we analyze two types of environments the Nestle company deals with. Then, its environmental uncertainty and how to manage the environmental uncertainty are stated. Lastly, adaptive and non-adaptive cultures about Nestle company are discussed.…

    • 1957 Words
    • 8 Pages
    Best Essays
    Read More
  • Good Essays

    Rock
    • 3127 Words
    • 13 Pages

    Rock

    Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982, with its launch of Maggi 2 Minute Noodles, an instant noodles product. With the launch of Maggi noodles, NIL created an entirely new food category - instant noodles in the Indian packaged food market. Because of its first-mover advantage, NIL successfully managed to retain its leadership in the instant noodles category even until the early 2000s. Over the years, NIL extended the Maggi brand to a variety of culinary products like soups, sauces and ketchups, and cooking aids among others. However, these product extensions were not as successful as the instant noodles. In 2005, NIL started offering a range of new 'healthy' products under the Maggi brand, in a bid to attract health-conscious consumers. This case looks at the various phases in the product life cycle of Maggi noodles in India. It talks about the various measures taken by NIL to keep the Maggi brand fresh in the minds of Indian consumers. The case also talks about the various extensions of the Maggi brand and tries to analyze why only the sauces and ketchups category, among all the other product extensions, managed to succeed. It further discusses the measures taken by NIL to reposition Maggi as a 'health product'. The case ends with a discussion whether NIL would be successful in sustaining this new image for Maggi in the market. Verbatim "What Xerox is to photocopier and Colgate to toothpaste, Maggi is to noodles in India."1 - The Economic Times, a prominent newspaper in India, in 2003. "Maggi is the leader in the Instant Noodles category because it is constantly improving its understanding of the consumer to give them excellent and tasty products that provide nutrition, health, and wellness."2 - Martial Rolland, chairman and managing director, Nestlé India Ltd., in 2006.…

    • 3127 Words
    • 13 Pages
    Good Essays
    Read More
  • Powerful Essays

    Maggi Branding
    • 4012 Words
    • 17 Pages

    Maggi Branding

    In December 2011, Nestle India Ltd. (NIL), a subsidiary of the Swiss major in food and beverages, announced its plan to invest INR 500 Crores for the production of Maggi noodles and confectionary manufacturing plant in Gujarat1. Prior to this, it invested over INR 3.87 Billion to setup a culinary factory dedicated to manufacturing sauces, noodles and bouillons under the Maggi brand.Remarked PaulBulcke, the CEO of Nestle, “Our business is growing well in India and we are very optimistic about the country’s growth opportunities over the coming years. This factory specialises in the manufacturing of culinary products and this investment reaffirms our confidence in our brands and people”2. The company has been present in India for around 9 decades3 now, making it one of the oldest countries to be operating in India. It boasts of a strong product portfolio which includes the likes of Milkmaid, Everyday, Maggi, Polo, Nescafe, Kitkat and many more. Of all its brands, Maggi has been one of the most successful brand for the company. Maggi has been synonymous with instant-noodles in the Indian market and has been the undisputed leader of this fast food category. Ever since its introduction, the Maggi brand has been extended by NIL to various culinary products like soups, pasta4, cooking pastes etc. Nestle tried every trick that it had up its sleeve to expand the brand to make the brand popular amongst the Indian audience. This also included changing the positioning of the product to a „healthy…

    • 4012 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    NESTLE
    • 12039 Words
    • 49 Pages

    NESTLE

    Apart from the secondary research from newspapers, journals and the inter-net, we have interacted with some officials concerned with these things, present at Nestlé India, Gurgaon. All this has helped us in our extensive study of the marketing mix of various Nestlé India products.…

    • 12039 Words
    • 49 Pages
    Good Essays
    Read More
  • Good Essays

    India Baby Food Market Forecast and Opportunities, 2019
    • 486 Words
    • 2 Pages

    India Baby Food Market Forecast and Opportunities, 2019

    The demand for baby food in India is witnessing a continuous increase due to rising awareness among parents to adequately fulfil the nutritional requirements of their babies. Though the demand for baby food is comparatively a lot higher in developed countries as compared to developing nations, the market is witnessing increasing demand due to increasing purchasing power of the consumers and busy lifestyle of working women that restricts them to cook food for their babies at home. The baby food market in India is highly organized and predominantly dominated by a single player, Nestle. Other major players operating in India include Abbott Nutrition, Nutricia, Raptakos, Amul, Pristine Organics, British Life Sciences, Mead Johnson, Babyvita and Manna Foods.…

    • 486 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Nestle Strategies
    • 1284 Words
    • 6 Pages

    Nestle Strategies

    Nestle is a company centred in the consumer, who adapts his products to the tastes and desires of the consumer, in more than 100 countries in which he is present…

    • 1284 Words
    • 6 Pages
    Good Essays
    Read More

Related Topics