Nestle Bangladesh
1.1 BACKGROUND & RATIONALE OF THE STUDY:
Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh, NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd.
To reach to more consumers and to better satisfy the needs, NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth Program’. This research is being carried out with an intention to evaluate the effectiveness of these programs into two different regions of Bangladesh. By talking with the mothers before and after attending the programs and also by interviewing them personally whenever it was convenient, it was being tried to find out whether there is any differences between the pattern of choices between this two region.
1.2 OBJECTIVE OF THE STUDY:
1.2. a. General research purpose:
Choice pattern of totally two different parts of Bangladesh may vary. This research will be carried to find out that. By using some mathematical and statistical tools, it will be measured whether these things vary from locality to locality.
1.2. b. Specific research objective: The research will be carried to find out the following specific objective:
This research will be confined within the boundary of measuring the differences among the consumers of different localities regarding brand awareness, consumption habits, product related attitudes, buying patters, communication and promotional choices etc
1.3 SCOPE OF THE STUDY:
The key focus of the report is the company’s strategic brand NIDO. It covers the following aspects:
Analyzing only the FCMP (Full Cream Milk Powder) market of Bangladesh.
To have a view of the whole market, particularly the participants of Dhaka and B.Baria were being selected.
1.4 Methodology:
For the organization part, much information
Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh, NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd.
To reach to more consumers and to better satisfy the needs, NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth Program’. This research is being carried out with an intention to evaluate the effectiveness of these programs into two different regions of Bangladesh. By talking with the mothers before and after attending the programs and also by interviewing them personally whenever it was convenient, it was being tried to find out whether there is any differences between the pattern of choices between this two region.
1.2 OBJECTIVE OF THE STUDY:
1.2. a. General research purpose:
Choice pattern of totally two different parts of Bangladesh may vary. This research will be carried to find out that. By using some mathematical and statistical tools, it will be measured whether these things vary from locality to locality.
1.2. b. Specific research objective: The research will be carried to find out the following specific objective:
This research will be confined within the boundary of measuring the differences among the consumers of different localities regarding brand awareness, consumption habits, product related attitudes, buying patters, communication and promotional choices etc
1.3 SCOPE OF THE STUDY:
The key focus of the report is the company’s strategic brand NIDO. It covers the following aspects:
Analyzing only the FCMP (Full Cream Milk Powder) market of Bangladesh.
To have a view of the whole market, particularly the participants of Dhaka and B.Baria were being selected.
1.4 Methodology:
For the organization part, much information