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nelson mandela

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nelson mandela
Ken Blanchard
Susan Fowler
Laurence Hawkins

To my mother, Dorothy Blanchard, who taught me how to take control of my own life before someone else did.
—Ken Blanchard
To my wonderful parents, Phyllis and Dick, who helped me realize the magic of self leadership by encouraging my curiosity, independence, and love of learning.
—Susan Fowler
To my three daughters, Genevieve, Ashley, and Juliet, with the fondest hope that they may be beneficiaries of these self leadership concepts and tools and immerse themselves in the good life.
—Laurie Hawkins

Contents
Introduction by Ken Blanchard
1
2
3
4
5
6
7
8
9

Do You Believe in Magic?
1
People Are Not Mind Readers
Elephant Thinking
28
Cycles of Power
43
Diagnose Yourself
65
Getting What You Need
81
Running Together
94
No Excuses
115
One Minute Magic
136

v

18

Appendix: The Business Card Trick
Acknowledgments
About the Authors
Services Available
Other Books by Ken Blanchard and Susan Fowler
Credits
Cover
Copyright
About the Publisher

Introduction
In the last decade or so, the old deal in business has changed. In the past, the workforce traded loyalty for job security. If you showed up to work, made a good effort, and stayed out of trouble, you were usually secure in your job. When I graduated from college in the early 1960s, one of my friends got a job with AT&T and called home. His mother cried with joy. “You’re set for life,” she said.
Are you set for life today with any organization?
No! Lifetime employment is a thing of the past. Over the last number of years, I’ve been trying to find out what the new deal is. Talking to top managers around the world, I’ve asked, “If it’s not loyalty you want from your workforce today, what do you want?” The answers have been pretty universal: “I want people who are problem solvers and are willing to take initiative.
I want people working for me who act like they own the place.”
In other words, top

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