Preview

Nbc's the Voice

Powerful Essays
Open Document
Open Document
1340 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nbc's the Voice
Victoria Lepham
COMM 1301
Professor Houk
November 20, 12
NBC’s The Voice Steering away from the belief that you have to look good in order to be noticed in today’s music industry is NBC’s Reality Talent Show, The Voice. The primetime series has proven to be a hit for the NBC network. Its current third season has expanded to two-hour live shows, 7 pm – 9 pm central time, airing three times a week. According to Nielson Media Research, The Voice has continued to sweep on average, 12 million viewers, allowing NBC to win Monday night ratings since its premiere. By analyzing three episodes of The Voice, I get further insight on the show’s success at targeting mass audiences beyond its intended purpose to offer entertainment.
The three episodes I watched all came from the first stage of the competition the “blind auditions”. During the blind auditions, the contestants perform their auditions, blindly. Furthermore, they sing behind a row of four red leather chairs that seat what seems like four judges in other talent reality shows are termed coaches on the Voice. The coaches consist of these musicians: Christina Aguilera, Blake Shelton, Adam Levine, and Cee Lo Green, all catering to different music genres. The purpose of having the coaches initially facing away the contestant and towards the live audience is for the contestants to be judged solely on their voices undermining any possible stereotypes or judgments to be made. Continuing on, when the coaches hear an ear worthy voice, they will slam their red button, which triggers the chairs to swivel around for the coach to face the beholder of the voice. Besides the audition process, the show shot and filmed a backstory to each contestant, which is played on TV prior to him or her hitting the stage. In these clips, the contestants briefly introduce themselves, talk about their life, and the struggles they had to overcome that reflected their decision to audition for the show.
During the first episode of the blind



Cited: Anderson - Minshall, Diane. "The Voice ' 101." About.com Reality TV. N.p., 2012. Web. 20 Nov. 2012. <http://realitytv.about.com/od/Reality-Shows-N-Z/p/The-Voice-101.htm>. Baysinger, Tim. “The Face Behind NBC’s Voice.” Broadcasting & Cable 141.46 (2011): 30. Communication & Mass Media Complete. Web. 20 Nov. 2012. DUMENCO, SIMON. “Just How Bad Is Nbc’s Surprise Hit Talent Competition ‘The Voice’ For Simon Cowell?.” Advertising Age 82.20 (2011): 24. Academic Search Complete. Web. 20 Nov. 2012. Morabito, Andrea. “NBC: Betting Big on Comedy, The Voice.” Broadcasting & Cable (2012): 22. Communication & Mass Media Complete. Web. 20 Nov. 2012. "NBC 's "The Voice" Attracts Premier Advertising Partners for Season Two." TheFutonCritic.com. N.p., 31 Jan. 2012. Web. 21 Nov. 2012. <http://www.thefutoncritic.com/news/2012/01/31/nbcs-the-voice-attracts-premier-advertising-partners-for-season-two-233214/20120131nbc03/>. Robinson, Peter. "Why The Voice Has Nothing to Do with Voices." The Guardian. Guardian News and Media, 26 Apr. 2012. Web. 20 Nov. 2012. <http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2012/apr/26/the-voice-nothing-to-do-with-voices>.

You May Also Find These Documents Helpful

  • Better Essays

    Econ 151a Midterm 1

    • 1368 Words
    • 6 Pages

    c. (3pts) After watching another season of American Idol, Blake now thinks that singing too long can hurt the voice and make the voice sound “harsh.” He believes that singers with too much experience will have damaged voices and will receive fewer votes.…

    • 1368 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Cited: Bird, J. B. "- The Museum of Broadcast Communications." The Museum of Broadcast Communications.…

    • 730 Words
    • 3 Pages
    Good Essays
  • Good Essays

    During the 2008 election, late nate television played a very impactful role informing and influencing the public's opinion of the candidates running for president. At this time, NBC’s Saturday Night live had reached a low point in ratings and with Tina Fey’s portrayal of Governor Sarah Palin, their ratings surged bringing a new audience to the hit sketch show.This study analyzes how the visual and verbal transformation of Fey helped sell her performance and overall impact the audience. Physically she donned a similar clothing attire and hairstyle to, she also adopted a voice similar to Palin’s by capturing different pieces of accents from various of other roles. During the skits, Fey would use material that was either created for their version…

    • 388 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Chapter 5: Radio Nowhere. Charles Pierce digs deep into the world of talk-radio on politics. The radio hosts he spoke of were all different in the way they think about or interpret issues occurring in politics. The first host that Charles spoke about is…

    • 835 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Karaoke Satire

    • 91 Words
    • 1 Page

    When I ask why people don’t want to get up and sing, the answer is always the same, and it surprised me. It’s never “I get stage fright”. Instead, it’s always, “I have a terrible singing voice”.…

    • 91 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Schroeder, A. (2000). Presidential debates: Forty years of high-risk TV. New York: Columbia University Press.…

    • 779 Words
    • 4 Pages
    Good Essays
  • Good Essays

    * The show was half an hour long per episode and debuted in 1992 and the highest rated show on MTV with ratings of 2.4…

    • 1443 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Rhetorical Analysis

    • 1375 Words
    • 6 Pages

    Cited: Mindich, David T. Z. "The Collapse of Big Media: The Young and the Restless." Comp.…

    • 1375 Words
    • 6 Pages
    Better Essays
  • Good Essays

    NBC's hit reality TV show that showcases fresh new singers all across the United States, The Voice, is back for its 9th season with coaches Adam Levine, Blake Shelton, Gwen Stefani and Pharrell Williams.…

    • 319 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Goodnight and Goodluck

    • 978 Words
    • 4 Pages

    “Good night and good luck,” Murrow states. Murrow’s jaw tightens. The lights go out. “And we are out.” Mr. Friendly exclaims. There is an intense silence in the room. Everyone’s body quenches and are expecting a call from viewers, any call, at least one. The phones are silent. In everyone’s head everyone is questioning if they did something wrong, if they are going to lose their job, if this was a bad idea, if the viewers were now against the CBS station. Panic starts to lurk the room. “Should I turn the phones back on?” A voice in the back asks. A sudden relief sweeps through the room. He turns them on and the newscasters answer the phone eagerly.…

    • 978 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Baym, Geoffrey. From Cronkite to Colbert: The Evolution of Broadcast News. Boulder: Paradigm, 2010. Print…

    • 1961 Words
    • 8 Pages
    Best Essays
  • Best Essays

    Owens, L. C. (2008). Network News: The Role of Race in Source Selection and Story Topic. The Howard Journal of Communications, 355-369.…

    • 1815 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Voice is not a stand-alone issue, independent of all other concerns. It is highly linked and influenced by other qualitative research issues. Not only this, it also influences other aspects of the research.…

    • 1295 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Speech Community

    • 611 Words
    • 3 Pages

    There is an infinite amount of chat rooms available on the internet and each one can be defined as its own speech community. I have chosen to analyze a chat room that is devoted to the hit Fox reality show, American Idol. The transcript used was from a chat session that occurred at 10:00 PM on March 27, 2005. This online chat room seemed to be the source of a continuous flow of opinionated statements regarding the television show.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    American Idol Case - Essay

    • 1410 Words
    • 6 Pages

    American Idol: A Big Hit for Marketing Research?1 What Are the Benefits of Taking a Professional Approach to Answer Marketing Research Questions?1 “This could be more of a challenge than we previously thought,” Melissa Marcello told her business associate Julie Litzenberger. After nodding in agreement, Litzenberger put down her cup of coffee at the Vienna, Va. Starbucks coffee-shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in the winter of 2006 when they met at Starbucks. Marcello was CEO of research agency Pursuant, Inc. (www.pursuantresearch.com), while Litzenberger led the public relations division at marketing communications agency Sage Communications (www.sagecommunications.com). Both were based in the Washington, DC area. Litzenberger took the last bite of her cinnamon scone before sipping her latte. She nodded again to Marcello across the table for two before answering. “Research studies that are the most successful in moving the needle are the studies where the research firm uses scientific and credible methods, poses the right questions, and provides the client company with the insights needed to sufficiently reduce risk in decision making,” Litzenberger said. “In short, improving decision making is what effective marketing research is about.” Over the years, Marcello and Litzenberger had witnessed how resistance to pursuing marketing research had been voiced within prospective client companies. Sometimes, skeptics of taking a professional approach sounded warnings about “how enough was already known about customers to make decisions”. Other times, skeptics would assail the sampling methods of studies in attempting to dismiss the results. While at other times, skeptics would merely claim that answering such questions about customers would be too expensive to obtain. In sum, professionally done marketing research was presented as being impractical. Marcello and Litzenberger were attempting…

    • 1410 Words
    • 6 Pages
    Powerful Essays