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Nasdaq Website: Comparative Analysis

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Nasdaq Website: Comparative Analysis
For this assignment, we decided to run a comparative analysis on the Nasdaq website to look at the specifics of the two stocks. Anabelle and Nicholas chose Apple. Charles chose Ford. Comparing Ford and Apple is not particularly easy because they are two different industries, but we contrasted the book numbers. The approach is mostly quantitative instead of qualitative because the two industries are incomparable in terms of their production styles. Both Ford and Apple are stocks that have been around for over 30 years. This means that it is a bit easy to gauge exactly where the stock is headed.
Ford seems like a good stock to buy low because it has a very high dividend yield (5.24%), but the price itself fluctuates wildly. The stock opened at $1.83 on January 6, 1978. The stock climbed to a record high of 37.14 per share on January 8th, 1999. The strange thing about Ford’s stock is that it has not really followed inflation or provided a strong line under the curve to prove that it is going to provide a reliable return. The stock took a massive hit during the great recession in 2008, collapsing to just $1.43 per share in November. The high dividend seems
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A stockbroker website’s aggregate review feature was used to look at what financial analysts are generally saying about both stocks. Seven analysts say to buy Ford while 15 say to hold it. Only one analyst says to sell it. The overall rating for the stock is “overweight.” A stock being overweight generally means that it is undervalued, but the market might not catch up with that fact for a while. It would seem that Ford is a somewhat safe stock pick.
The same analysts also rate Apple’s stock as overweight. 27 analysts say to buy it. It would seem that both stocks pass the tests of the professional analysts, so independent research likely needs to be done to determine which stock is preferable of the

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