nandos ibc
Student : 12012855
Integrated brand communication
Assignment one
R.Tomlinson
Bibliography page
Introduction
Question one Question two Question three bibliography
Introduction
Nando’s is an African/ Portuguese restaurant. It was first introduced to the UK in 1992 as a takeaway in Ealing ,
In 1999, Nando’s expanded outside of London and by 2000 they had restaurants in Manchester and Birmingham. Today Nando’s have over 240 restaurants in the UK and almost 1000 worldwide.
In 2012 it was named the 3rd biggest growth chain with a reported sales growth of 16.48% .
Question one
Question 1.1 state the primary research you conducted
Interview
Surveys
Explaining the approach who what when how, reasons ( 10)
Question 1.2 state the secondary research you conducted internet in-store observations
Explaining the approach who what when how, reasons (10)
1. do you eat fast food
2. how many times a week do you eat fast food
3. do you eat Nandos
4. what do you order when getting fast food
5. how much are you willing to spend on fast food
6. what are you 3 top reasons for eating at Nandos
7. do you eat fast food on the go
8. do you order combo’s or individually
9. how do you like your grilled chicken tasting
10. what would you like Nandos to add on the menu
Question two
Question 2.1
Industry/category trends
Operators focused on increasing their appeal to cash-strapped consumers at the end of the review period. This saw players increasing their focus on less-traditional dayparts, thus ensuring that they have a greater opportunity to attract consumers throughout the day and not just in the evenings. An increasing number of fast food chains are including breakfast menu items. This ensures that consumers will consider the brand as relevant for food at all times of the day. KFC
Integrated brand communication
Assignment one
R.Tomlinson
Bibliography page
Introduction
Question one Question two Question three bibliography
Introduction
Nando’s is an African/ Portuguese restaurant. It was first introduced to the UK in 1992 as a takeaway in Ealing ,
In 1999, Nando’s expanded outside of London and by 2000 they had restaurants in Manchester and Birmingham. Today Nando’s have over 240 restaurants in the UK and almost 1000 worldwide.
In 2012 it was named the 3rd biggest growth chain with a reported sales growth of 16.48% .
Question one
Question 1.1 state the primary research you conducted
Interview
Surveys
Explaining the approach who what when how, reasons ( 10)
Question 1.2 state the secondary research you conducted internet in-store observations
Explaining the approach who what when how, reasons (10)
1. do you eat fast food
2. how many times a week do you eat fast food
3. do you eat Nandos
4. what do you order when getting fast food
5. how much are you willing to spend on fast food
6. what are you 3 top reasons for eating at Nandos
7. do you eat fast food on the go
8. do you order combo’s or individually
9. how do you like your grilled chicken tasting
10. what would you like Nandos to add on the menu
Question two
Question 2.1
Industry/category trends
Operators focused on increasing their appeal to cash-strapped consumers at the end of the review period. This saw players increasing their focus on less-traditional dayparts, thus ensuring that they have a greater opportunity to attract consumers throughout the day and not just in the evenings. An increasing number of fast food chains are including breakfast menu items. This ensures that consumers will consider the brand as relevant for food at all times of the day. KFC