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Munchee Industry Analysis

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Munchee Industry Analysis
Group Members: - Nafisa.Murtaza :- 2013070
Niranjana. Rajaratne :- 2013205

Informatics Institute of

T.K Rumesh :- 2013103

Technology

Shanushka Amani :- 2014017
Ruwantha Hashila Rathnayake :- 2011082
Manuja Wijesinghe :- 2013185

Informatics Institute of Technology

Table of Contents
Acknowledgement ...................................................................................................................................... 2
Introduction.................................................................................................................................................. 3
SWOT Analysis........................................................................................................................................... 4
Strengths ................................................................................................................................................. 4
Weaknesses............................................................................................................................................ 4
Opportunities ........................................................................................................................................... 4
Threats ..................................................................................................................................................... 5
Porter’s Five Forces to analyze the Confectionary Industry ................................................................ 6
Bargaining power of Supplier ............................................................................................................... 6
Bargaining power of Customers........................................................................................................... 7
Threats of New Entrants ....................................................................................................................... 7
Threat of


References: (2008) The Essays (2014) CBL (2012)
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