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Multiple Choice Quiz

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Multiple Choice Quiz
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Out of 10 questions, you answered 6 correctly with a final grade of 60%

6 correct (60%)

4 incorrect (40%)

0 unanswered (0%)

Your Results:
The correct answer for each question is indicated by a .
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1 INCORRECT

Which of the following represents the order of priority for the three primary organizational key resources?

A)
Information, people, information technology

B)
Information, information technology, people

C)
People, information, information technology

D)
None of the above

Feedback: People, information, and information technology (in that order of priority) are inextricable linked.

2 CORRECT

Which information culture allows employees to use information as a means of exercising influence or power over others.?

A)
Information-functional culture

B)
Information-sharing culture

C)
Information-inquiring culture

D)
Information-discovery culture

Feedback: People, information, and information technology (in that order of priority) are inextricable linked.

3 CORRECT

What is a competitive advantage?

A)
A service that an organization's customers value more highly than similar offerings from a supplier

B)
A product or service that an organization's customers value more highly than similar offerings from a competitor

C)
A product that an organization's customers value the same as an identical offer from a competitor

D)
A product or service that an organization's customers value more highly than similar offerings from a supplier

Feedback: This is the definition of competitive advantage.

4 CORRECT

Which of the following forces is commonly reduced through the use of a loyalty program?

A)
Threat of new entrants

B)
Rivalry among existing competitors

C)
Supplier power

D)
Buyer power

Feedback: To reduce buyer power an organization must make it more attractive for customers to buy from them than from their competition. One of the best IT-based examples is

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