Mrkt Research
Internal
Internal
Positive
Positive
Negative
Negative
Strengths * High brand recognition “Just Do It” (nike, n.d.) Sumir * Reaching for new sport category Sumir * Using famous athletic person from any sports as a brand ambassador for their gear and promoting the products. Darshanbhai * Competitive global company, that is profitable and reliable. (global, n.d.) Darshanbhai * Brand Loyalty. Shaffy * Strong image, company’s reputation and core competency in innovation. (kotler) Shaffy * No Physical factories, able to manufacture product any for possible low cost when they see the need to do so. Theo * They offer their brand in many countries around the world. Theo * Nike is one of the largest brands and has popular brand name. Ehianeta * Nike has strong distribution channels. Ehianeta * Sustainability whilliam * Motivation Fitness tool (move, n.d.)William | Weaknesses * Negative perceived slogan “Get High” Sumir * Increasing shoe tech. Sumir * Lack of ability to predict the changes in market. Darshanabhai * Criticized about the workplace and working conditions of employees. Darshanbhai * High price for simple technology ($149+TAX for water resistance and for water proof its $199+TAX) (high price, n.d.)Shaffy * Syncs only with limited numbers of smart phone. Shaffy * Exploiting workers that work for chap in overseas countries. Theo * Criticisms of poor condition in work place and violent against workers. Theo * Workers are paid insufficient wages to meet their basic needs. (blog) Ehianeta * Nike depends strongly on its footwear. If Nike footwear has an internal downturn, they could collapse. * Limited range of uses. Whilliam * Low product awareness. (market, n.d.) Whilliam | Opportunities * Gay athlete endorsement. (Gay) Sumir * Increase in product line with the help of technology. Sumir * The Fuelband will bring in new customers that aren’t typically Nike lovers. Darshanbhai * Stepping in to
Internal
Positive
Positive
Negative
Negative
Strengths * High brand recognition “Just Do It” (nike, n.d.) Sumir * Reaching for new sport category Sumir * Using famous athletic person from any sports as a brand ambassador for their gear and promoting the products. Darshanbhai * Competitive global company, that is profitable and reliable. (global, n.d.) Darshanbhai * Brand Loyalty. Shaffy * Strong image, company’s reputation and core competency in innovation. (kotler) Shaffy * No Physical factories, able to manufacture product any for possible low cost when they see the need to do so. Theo * They offer their brand in many countries around the world. Theo * Nike is one of the largest brands and has popular brand name. Ehianeta * Nike has strong distribution channels. Ehianeta * Sustainability whilliam * Motivation Fitness tool (move, n.d.)William | Weaknesses * Negative perceived slogan “Get High” Sumir * Increasing shoe tech. Sumir * Lack of ability to predict the changes in market. Darshanabhai * Criticized about the workplace and working conditions of employees. Darshanbhai * High price for simple technology ($149+TAX for water resistance and for water proof its $199+TAX) (high price, n.d.)Shaffy * Syncs only with limited numbers of smart phone. Shaffy * Exploiting workers that work for chap in overseas countries. Theo * Criticisms of poor condition in work place and violent against workers. Theo * Workers are paid insufficient wages to meet their basic needs. (blog) Ehianeta * Nike depends strongly on its footwear. If Nike footwear has an internal downturn, they could collapse. * Limited range of uses. Whilliam * Low product awareness. (market, n.d.) Whilliam | Opportunities * Gay athlete endorsement. (Gay) Sumir * Increase in product line with the help of technology. Sumir * The Fuelband will bring in new customers that aren’t typically Nike lovers. Darshanbhai * Stepping in to
Bibliography: Sirc. Sirc. n.d. 2013 Feb 06 <http://sirc.ca/CSPRenewal/documents/Eng/General%20-%20EScan%20SportinCanada%20Final%20EN.pdf>. Squidoo. Nike fuel Band Reviews. n.d. 2013 Feb 06 <http://www.squidoo.com/nike-fuel-band-reviews>.