Mountain Man Brewing Company
Answers 1
There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste, perceived quality, image, tradition, and authenticity.
Mountain Man brewery carries a legacy in a mature business.
Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer”
70% consumed at home
Mountain Lager won “Best Beer in West Virginia” for the 8th straight year.
A small percentage of MMBC’s blue-collar customers accounted for a large percentage of sales.
Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality.
Additionally, Mountain Man Lagers’ distinctively bitter flavour and higher alcohol content sets this beer apart from its competitors, which uniquely contributes to the company’s brand equity.
Mountain Man Brewing Company is able to distinguish its beer apart from its competitors mainly through its high-perceived quality and brand image strongly appealing to West Virginia population where Mountain Man Lager is also known as “West Virginia Beer.”
MMBC is also able to distinguish itself from competitors by Mountain Man Lager being produced and distributed by an in-house small marketing team in West Virginia. Consumers in the region have close brand ties in comparison to larger breweries that do not have distributers acting as direct promoters of brand.
Answer 2
Analysis of MMBC’s business model requires the backdrop of the U.S. beer industry. Since 2001, U.S. per capita beer consumption has declined by 2.3% due to increasing competition from wine and spirits-based drinks. MMBC’s revenues are down 2% relative to the prior fiscal year. The current state of the company and market conditions suggests that a single product line may be unsustainable. Even though MMBC has a strong brand name there are several factors, which have caused
There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste, perceived quality, image, tradition, and authenticity.
Mountain Man brewery carries a legacy in a mature business.
Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer”
70% consumed at home
Mountain Lager won “Best Beer in West Virginia” for the 8th straight year.
A small percentage of MMBC’s blue-collar customers accounted for a large percentage of sales.
Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality.
Additionally, Mountain Man Lagers’ distinctively bitter flavour and higher alcohol content sets this beer apart from its competitors, which uniquely contributes to the company’s brand equity.
Mountain Man Brewing Company is able to distinguish its beer apart from its competitors mainly through its high-perceived quality and brand image strongly appealing to West Virginia population where Mountain Man Lager is also known as “West Virginia Beer.”
MMBC is also able to distinguish itself from competitors by Mountain Man Lager being produced and distributed by an in-house small marketing team in West Virginia. Consumers in the region have close brand ties in comparison to larger breweries that do not have distributers acting as direct promoters of brand.
Answer 2
Analysis of MMBC’s business model requires the backdrop of the U.S. beer industry. Since 2001, U.S. per capita beer consumption has declined by 2.3% due to increasing competition from wine and spirits-based drinks. MMBC’s revenues are down 2% relative to the prior fiscal year. The current state of the company and market conditions suggests that a single product line may be unsustainable. Even though MMBC has a strong brand name there are several factors, which have caused