Larry Brownlow, a young entrepreneur, wanted to operate his own business after completing graduate school. He agreed to a distributorship opportunity with Coors. The brewery company was looking at expanding their market potential of a Coors beer distributorship to a two-county area in southern Delaware. Brownlow used his resources to find and contact Manson and Associates, a research company, that would help with his expansion of Coors beer. Manson gave Brownlow a choice of details regarding market research, market potential, financial statements, population statistics, and a retailer and customer questionnaire about Coors beer. It was then Brownlow’s decision to determine which information he wanted to buy from Manson’s research proposal, with only $15,000 in funds available.…
White Cap is a leading manufacturer of plastic tops for containers and packaging for food related products. They have been in existence since the early 1900s when the original owner, William White and his two brothers created the company. After White Cap was sold to Continental Can Company, the White family continued to run and manage the business despite not being the owner. After the purchase the business changed its name to Continental White Cap. Although Continental purchased White Cap, most though that it was the other way around. The previous culture at White Cap had carried over even after the acquisition. White Cap was known for the way they treated their employees, regardless of the cost, they always said that “our people are important to us”. It was stated that 80% of all employees had been with White Cap for over 15 years. People liked how they were treated so they never left. Despite during a time where sales were steady, but costs were on the rise, White Cap always managed to take the extra step to satisfy their employees through numerous avenues. The Whites were known to lend money to employees during the holiday season to assist with bills. They also provided lunch to all of their employees at specific facility locations year round.…
This case deals with the dilemma faced by Erica Mills who is the founder and CEO of Warm Fuzz Cards. She is the sole decision maker of the organization and currently is facing a problem with regards to deciding her business growth strategy. Erica is married to Craig and they decided to start a family within one year. She is therefore unsure whether to grow the business quickly or at a slower rate and therefore has to decide at this point which strategy to implement.…
For our case study assignment we watched a short part from Jerry Maguire movie. In this movie Jerry Maguire is a sport agent. This kind of job was always his dream. But he is not happy in his job. He hates himself and what he became. He hates the company that was all about money. He learned when he first started, that the job of a sports agent is mostly about personal relationship, caring for people doing business with and meeting their needs. He writes a new mission statement for his company, for the future of it. He wants to make it a company he would like to work for. He thinks that the most important thing is to have fewer clients, which they can take better care of. Fewer clients mean less money for the company which is oriented mostly in making a lot of money. He writes a little book about this mission statement about what we think but never say loud and put it in every mailbox of every employee. The next day when everybody reads it or is still reading, people are clapping to Jerry Maguire even though they know almost for sure he was going to be fired for that.…
“Novels and stories are renderings of life; they can not only keep us company, but admonish us, point us in new directions, or give us courage to stay a given course.” (Robert Coles). We as humans, all love a good story; whether we are watching a movie, listening to our favorite song, reading a novel or having someone tell us a story, there is always a sense of enjoyment. Stories are all around us and we can trace stories and the act of storytelling back to our early ancestors. "All the individuals of the same species, and the species of the same genus, or even higher, are descended from common parents;" stated by Charles Darwin in Origin of Species, his take on stories was take even though the story may change as humans evolve, they all start with an origin. Looking through the lens of literary Darwinism stories can be a metaphor towards the theory of evolution.…
I find this a very rich case that makes for a great introduction to my course. To get the most out of it, you need to spend some time thinking about what the company does. Read the case carefully.…
While Jesus' life is considered by many to be The Greatest Story Ever Told, the movie fails in its effort to make it great. The movie's story tells major events of Jesus' life but doesn't seem to address the main reason Jesus came on earth. He came to die on the cross to save us from our sins. The movie does have the crucifixion and resurrection, it doesn't address why Jesus suffered a crucifixion, other than claimed blasphemy.…
Every Sunday morning, since I can remember, we got up around 7 a.m. and drove 25 minutes into downtown Cincinnati for church service. It was a cold early Sunday morning in autumn of 2010 when I first saw a man, who I would later get to know, named Kevin Moyer.…
My company Comfort Cakes by Rodney would specialize in making cakes for events such as birthdays, weddings, anniversaries and other special events. The main specialty that it would offer is the wide range of tastes and designs which may be unknown to the local consumers. My company should also adapt to the best quality standards so that maximum consumer satisfaction is guaranteed. Comfort Cakes by Rodney will experiment with new fusions of flavors along with the regular flavors that it has to offer to its consumers. An example would be a Raspberry/Lemon frosting or a Lemon/Lime cake. The marketing budget for the promotion and advertising of my company would be allotted mainly from its key investors, since it is predicted to face intense competition from many other rivals in the same line of business. My company must adapt to certain strategies in promotion which will give it an edge over the competition. This can be achieved by publishing consumer satisfaction cases and other pertinent factors which make the product of my company a much better choice for the new consumers. (Missing Citation)…
Dalman and Lei are dealing with a problem regarding their technologic advancements. Dalman and Lei are dealing with pressure to adopt this new technology and implement it in a very short amount of time. With an increase in customers leaving unhappy with the service they received. Their employees are unable to properly fulfill all of the orders coming in which, in turn is reflecting negatively on the Sandwich Blitz. The errors that are being made will eventually roughen their reputation, along with the possibility of having to shut down the business. Customers have become to expect certain customer quality product and an overall good customer experience. This is what the Sandwich Blitz based their business motto on, without it customers will no longer choose to visit the Sandwich Blitz.…
“Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping."…
Many people read books, and they perceive truths and realize ideals from them. In turn, readers are given to discussions about the topic of a book they recently finished, or they may recommend to other people books that made a strong impression on them. Why do people regard some books as important and make them into a guidebook for their lives? The reason is that books enlighten people and teach them essential things they need to carry out, understand, or enjoy their lives. Nevertheless, it is not true that all people like all books; in other words, a good story has something special, often its central characteristics, such as the plot or the theme. These are the indispensable features of a good story because these features have to be well harmonized to create a reading experience beloved by their readers.…
It was a perfectly normal Saturday night, until I sat on the couch. I expected to enjoy a funny movie with my dad, but instead I got a trip to the hospital. I sat on the couch, and then I felt a sting in my elbow. At first, it felt like I got a shot at the doctor, but it slowly got worse, and felt more like a knife slicing into my elbow. I winced and sprung up from the couch. I squinted and my eyes scanned the spot where I just sat down. Aha, I thought. There was a small piece of plastic, and it looked like it broke off from a container.…
As many will probably tell you stories have existed even before humans created language. It seems every day as humans we learn, discover, or create a new story, whether small or epic. Stories have existed in society for millions of years, even before there was society. They range anywhere from Harry Potter to something funny that happened at school, from the Bible to the daily news. Stories are everywhere, whether factual or fictional, whether long or short, English or Greek; there is no limit to the way in which stories can be told. In stories we explore many things, we explain phenomena, things we can 't comprehend. We search for meaning and truth. We search for comedy or drama. We crave for action or horror. The entire spectrum of why we tell stories cannot be covered in a 2-3 page paper, thus I will condense it to the reasons that I declare are the most important.…
This case study is about a student Monroe davies who is in his second year at Harvard Business school and Jim Hummer who is the CEO of a company named Whole Health Management. Jim has met Monroe before and knows that Monore is interested in entering the whole health management.…