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Chapter 7
The Nature and Sources of Competitive Advantage

Julian Birkinshaw 1 and Jules Goddard, “The Management Spectrum,” Business Strategy Review, Volume 20 Issue 4, 2009, pp 30 – 35.
While leadership dominates the attention of many, it is management that drives the work at hand. Julian Birkinshaw and Jules Goddard suggest that you reconsider the management model you practice daily to see if it's really working inside your company

A.G Lafley and Roger L. Martin, Playing to Win: How Strategy Really Works (Harvard Business School Press, 2013). Chapter 4, “How to Win”
The chapter discusses several of the central themes of Chapter 7 of Contemporary Strategy Analysis on the sources and dimensions of competitive advantage. The case examples from P&G—in orange juice and plastic wrap—are particularly illuminating.

Peter Marsh, “Production Processes: A Lightbulb Moment," Financial Times, December 28, 2011.
The article discusses how new process technologies (including 3D printing) are fundamentally changing the economics of production allowing the reconciliation between cost efficiency and flexibility.

“Whirlpool Cleans Up Its Supply Chain” Interactive Case Study, Business Week, October 24, 2008.
This interactive case study from Business Week includes online text plus video commentary from Brian Hancock, Whirlpool’s VP of Supply Chain Management. The case addresses the challenges that Whirlpool faced in achieving cost reduction through the integration of the supply chain of Maytag—an appliance maker it acquired in 2005—with its own.

“Fresh Direct Focuses on Customer Service,” Interactive Case Study, Business Week, July 1, 2009.
In this online article and video presentation from CEO, Richard Braddock (formerly the CEO of Priceline, the strategy of online grocer FreshDirect is outlined. Braddock explains how FreshDirect has differentiated its offering in order to provide a superior service offering to consumers. The video explains how FreshDirect

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