Monsanto
If I were Monsanto’s CEO, I would best balance the conflicting needs of the variety of stakeholders by trying to assure them that what was done in the past is the past. We would accept the fact that we messed up, polluted the area, and engaged in unethical acts before but as CEO my promise to the consumers is that we are well past that phase and we are trying to get back in good graces and do everything right. Provide information from our studies whether they are good or bad and again reassure our consumers that our intentions are good. We are just here to make the world more plentiful in the biotechnology aspect of life. Have commercials and samples of our products to try to win the consumers over. It will be pricey but well worth the reputations we can recover from our past work.
Monsanto can fulfill their moral obligation by doing the right thing. It is easy to take the easy left instead of going the hard right. Trust and reputation is critical to our company’s profits as well as the eyes of our consumers. We should show that we have a significant alarm for environmental concerns posed by our consumers and the world. Acceptance is very necessary and critical in this business and if we do not find a way for people of the world to accept Monsanto then our business could be in great trouble. We should always take the extra mile when addressing ethics. There should be a zero tolerance policy for unethical behavior and conduct. Monsanto’s reputation is being destroyed from past events that are labeled as unethical. The people do not trust us and sometimes do not know whom to believe.
Monsanto can fulfill their moral obligation by doing the right thing. It is easy to take the easy left instead of going the hard right. Trust and reputation is critical to our company’s profits as well as the eyes of our consumers. We should show that we have a significant alarm for environmental concerns posed by our consumers and the world. Acceptance is very necessary and critical in this business and if we do not find a way for people of the world to accept Monsanto then our business could be in great trouble. We should always take the extra mile when addressing ethics. There should be a zero tolerance policy for unethical behavior and conduct. Monsanto’s reputation is being destroyed from past events that are labeled as unethical. The people do not trust us and sometimes do not know whom to believe.