Preview

Monopoly

Powerful Essays
Open Document
Open Document
1227 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Monopoly
Microsoft Corporation

Yan Xiaoli
A00363942
Principles of Microsoft-Fall 2012
Thomas Storring
Saint Mary’s University
Nov 6 2012

MICROSOFT CORPORAION As an American multinational corporation, Microsoft is regarded as the largest software maker measured by revenue in the software market. However, because Microsoft play an apparently dominate role in the market, more and more people argue that Microsoft have made damage on consumers’ profit through some marketing methods. As we know, Microsoft has been accused of being a monopolist by the antitrust department in US and Europe for almost over ten years. “Microsoft possesses (and for several years has possessed) monopoly power in the market for personal computer operating systems” the Justice Department declared blatantly in 1988.This paper will examine and analysis the reason why Microsoft is a monopoly, welfare implications as a monopoly and whether the government regulations is successful. Microsoft Corporation products a wide range of products relate to computing. If Microsoft products are divided into five parts, they are Windows, Office, Business solutions, Developers& IT pros and some other products like Windows phones, Internet explorer. From now, Microsoft plays a dominate role both in PC operating system and office suite system. According to the annual report of Microsoft in 2012, “over 50% of enterprise desktops PCs run Windows 7 and Office is now installed on over 1 billion PCs” is reported. This large company own approximately 94,000 employees and the revenue in 2012 by June 30 is 73,723 million. Why the Microsoft cooperation is a monopoly? “Microsoft monopoly is self evident if Justice Department’s lawyers are to be believed”, as demonstrated by McKenzie Richard B and Shughart II William F (1998). As the largest software company, produces products which is popular with people, there is no doubt that Microsoft is a significant



References: Microsoft annual report of 2012: http://view.officeapps.live.com/op/view.aspx?src=http://www.microsoft.com/investor/reports/ar12/docs/2012_Annual_Report.docx McKenzie Richard B & Shughart II William F (1998), Is Microsoft a monopolist? http://web.ebscohost.com/ehost/detail?vid=13&hid=13&sid=cb822f92-5712-487e-91af-94eea12c3fb3%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=1190614 Regan & Christopher (1982), Microeconomics-12th edition, HarperCollins Publishers P218, P222 Microsoft annual report of 2004 and 2005 http://www.microsoft.com/investor/reports/ar05/staticversion/10k_dl_dow.html http://www.microsoft.com/investor/reports/ar04/nonflash/10k_dl_main.html Goetz, Martin A (Jun 19, 1995), Is Microsoft out of control? The government has to stop Microsoft now http://search.proquest.com/docview/216031454?accountid=13908

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Microsoft improved their strategy using the law of demand and supply. They increased high value on productivity at the lowest cost for the consumer in order to boost its net income. This strategy motivated many companies and schools to partner with Microsoft Corporation for adequate customer service for their consumers. Liberty University partnered with Microsoft Corporation to ensure their students received the lowest price possible on Microsoft corporation products. Microsoft Corporation is a good investment for both long-term and short-term investors looking at it from the model point of view.…

    • 389 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This file of ECON 545 Week 3 Discussion Question 2 Anti-Trust Policy and Microsoft consists of: Is Microsoft a monopoly? In what ways could it be consi...…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Behavior Oligopolies . An interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple (New Straits Times, 1997). The article is included in the Required Readings list. Facing tough anti-trust scrutiny from government agencies, Microsoft provided financial support to Apple in order to ensure Apple’s survival and, therefore, to ensure that competitiveness in the industry remains. Moreover, the partnership with Apple provided an additional market for Microsoft’s products – the MS Office and the IE products were to be bundled with the MAC OS as one of the conditions for this financing. Discuss this case in the context of market structure and strategic behavior. What market structure do these firms operate in? Why did Microsoft need to preserve competitiveness in the industry? What was Microsoft afraid of in the even...…

    • 494 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    see if Microsoft was trying to create a monopoly of the computer software market. They…

    • 500 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    I reflect the case of Microsoft, which was investigated for antitrust behavior. Microsoft is a largest software manufacturing company having one of the highest assessments in the world. It manufactures windows required for an operating system of servers and personal computers. Since 1991 the Microsoft has been examined many times for the violation of antitrust laws particularly for Sharman Antitrust Act. The litigant alleged that the Microsoft distorted its monopoly power on personal computer based on Intel while handling sales of its operating system and web browser.…

    • 572 Words
    • 2 Pages
    Good Essays
  • Good Essays

    There were three main facts that indicate that Microsoft enjoys monopoly power. First, Microsoft's share of the market for Intel-compatible PC operating systems is extremely large and stable. Second, Microsoft's dominant market share is protected by a high barrier to entry.…

    • 640 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It is well known that the Microsoft Corporation is the largest computer operating system manufacturer in the United States. The in late 1990’s, more than ninety percent of all personal computers that were sold were equipped with Microsoft [ (Wright, 1998) ]. Software companies felt secure in writing their programs in the Windows platform, knowing that their software would be compatible for most people’s PCs. With most software now being written for Windows, computer manufacturers would then install Windows in their products, confident that consumers would buy it. This is how the Windows monopoly was created.…

    • 918 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Security is a large part of Microsoft’s industry, it is vital to the company as well as it stakeholders, shareholders, employees and its customers. Microsoft creates and develops the software that is used globally so ensuring fair trade and fair play across all borders. Microsoft along with its competing companies spends much of their time, efforts, and funds on the security, and integrity of the products they develop and distribute. Just imagine if a customer purchases a program from Microsoft, downloads their personal information onto this software then, the customer finds out that their sensitive information has been breached. This customer would not be inclined to stay with Microsoft. This would cause a drop in Microsoft’s revenue, and a drop in future business. Microsoft creates, develops, and distributes software which reaps high revenue, while reinvesting much of their profit to secure their product. Microsoft Believes that, sometimes sacrifices must be made in order to maintain the integrity of Microsoft and its…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Due to the dominance of Window’s x-86 personal computer, its operating systems accounted for a monopoly. On April 3,2000, the Court ordered a breakup of Microsoft’s services, due to violation of the Sherman Antitrust Act. A few months later on June 7,2000, the court ordered that Microsoft break into separate components. Those two would be for producing software and the other for producing operating…

    • 491 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    team prospectus

    • 3514 Words
    • 10 Pages

    Intro: A description of how wide the Microsoft’s products are used in our daily life followed by a question how Microsoft could be so successful.…

    • 3514 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    The United States District Court held that Microsoft violated the Sherman Act by unlawfully tying arrangements and engaging in monopolization with regard to the market for Intel-compatible PC operating systems as well as the Web browser market. The Microsoft decision underscored the importance of the proof-of-relevant-market requirement in attempted monopolization cases. Although it affirmed the district court’s holding that Microsoft had engaged in monopolization of the market for Intel-compatible PC operating systems, the United States Court of Appeals for the District of Columbia Circuit reversed the lower court’s decision that Microsoft had attempted to monopolize the Web browser market (Mallor, 2010).…

    • 812 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Microsoft has spent 21 years fighting antitrust battles with the US government. These battles began with claims of Microsoft monopolizing the software market, specifically regarding internet browsers. Although the cases were settled in 2002, there is still discussion as to whether or not the claims against Microsoft were truly valid.…

    • 946 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Bibliography: Parloff, R. CNN Money, "Microsoft Takes on the Free World." Last modified may 28,2007. Accessed July 29, 2012. http://money.cnn.com.…

    • 693 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Microsoft Corporation (Public, NASDAQ:MSFT) was founded in 1975 by William H. Gates III. The company’s mission is to enable people and businesses throughout the world to realize their full potential. They have worked to achieve this mission by creating technology that transforms the way people work, play, and communicate. They develop and market software, services, hardware, and solutions that deliver new opportunities, greater convenience, and enhanced value to people’s lives. They do business throughout the world and have offices in more than 100 countries.…

    • 750 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Microsoft’s emergence as a software superpower was due to the unfolding of a unique set of circumstance and a combination of luck and skill. Since the early ‘80s, Microsoft’s has a good share of the market of personal computers operating systems but the rise of this company has been widely caused by an IBM’s wrong evaluation. In those years IBM was the world’s largest computer producer, but its managers decided to not invest money into development of personal computer technology because they thought that this sector would never been profitable, but only a niche market. When IBM’s managers realized that the market was growing very fast and the company was in danger to lose its leadership, they decided to base their personal computer on Intel microprocessor and Gary Kildall’s operating system, named CP/M, instead of developing their own. Kildall decided to not sign with IBM and their choice fell back on Bill Gates that bought an operating system based on CP/M and made it compatible with IBM’s machines, creating Microsoft DOS. Every IBM’s PC used this program, so MS DOS had a huge installed base, and the other companies who wanted to stay in the market could only develop a compatible software, also a lot of applications and complementary goods were developed for this platform and it generated a “virtuous circle” that made Microsoft the world’s fastest-growing software company. To be more functional for users and to fight against Apple, Microsoft decided to create a new graphical interface, named Windows and with that reached the leadership on personal computer operating system market and a large market share in many other software market such as word processor and presentation programs, influencing software and hardware industries thank also to its capabilities of encouraging…

    • 793 Words
    • 4 Pages
    Good Essays