Preview

Mondavi Case

Best Essays
Open Document
Open Document
2746 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mondavi Case
|[pic] |

| |
|Robert Mondavi Corporation ( RMC ) |
| |
| |
|By: |
|July 18, 2012 |
|J401 Section 9864 |

| |

In 1966, Robert Mondavi commenced the Robert Mondavi Winery and created an empire. With passion and conviction, he produced quality wine and began effective marketing to create a superior brand image to rival existing premium wineries. Mondavi’s vision was to, “To do whatever it took to make great wines and to put Napa Valley on the map, right alongside the great winemaking making centers of Europe”.[1]Constantly evolving as a forerunner to the California wine industry, Mondavi earned a reputation as a producer and marketer for premium table wines. Today, he is recognized as a giant of the U.S. domestic wine industry.[2]

The Mondavi Corporation


Cited: Dworkin, Phillipa. "Constellation and Mondavi Sign Definitive Merger Agreement." Constellation Brands. PRN Newswire, 3 Nov. 2004. Web. 17 July 2012. . Ebers, Malko. "Swot Analysis Robert Mondavi and the Wine Industry." Google Books. Grin Verlag, 2004. Web. 18 July 2012. . Emert, Carol. "Legendary California Wine Company Is Sold." SFGate. San Francisco Chonicle, 4 Nov. 2004. Web. 17 July 2012. . Gregutt, Paul. "Under New Ownership, Mondavi Wines Aren 't What They Used to Be." The Seattle Times. The Seattle Times, 12 Apr. 2009. Web. 18 July 2012. . "Inside Woodbridge." Robert Mondavi Wines. Robert Mondavi Wines, 2012. Web. 17 July 2012. . "Robert Mondavi Annual Report 2004." CCBN. Robert Mondavi Winery, 2004. Web. 15 July 2012. . "Robert Mondavi Winery Company Profile." Industry Center. Yahoo! Finance, 2012. Web. 16 July 2012. . "Robert Mondavi Winery." Hoover 's Company Profiles. Dun and Bradstreet, Inc., 2012. Web. 15 July 2012. . [10] From 2001, 2002 and 2003 Robert Mondavi Annual Reports [11] San Francisco Chronicle
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Frog's Leap Winery Case Analysis
    • 296 Words
    • 2 Pages

    Frog's Leap Winery Case Analysis

    The wine industry is a very competitive industry, with no precise market leader making the future of a business’ success or failure uncertain. The case states, “Napa Valley was a prominent American Viticultural Area (AVA) in California’s North Coast wine-producing region, which encompassed Lake, Napa, Mendocino, and Sonoma counties” (C-392). The number of wineries continually grew throughout the years increasing competition. Altogether this is a highly saturated market with over 3,300+ wineries in California alone. Among these wineries, the case mentions a few of Frog’s Leap Winery’s competitors, including: Jackson, Family Wines, Spring Mountain, Turley Wine Cellars, and Tres Sabores. This highly competitive industry is also mature, leaving…

    • 296 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Bonny Doon Analysis
    • 1373 Words
    • 5 Pages

    Bonny Doon Analysis

    Bonny Doon currently has an enviable position in the 1990’s Californian wine-producing industry. The company has successfully differentiated itself from its competition and achieved a first mover advantage in terms of selling “undervalued” wines. However, due to increased rivalry and a changing and increasingly challenging market, Bonny Doon must determine how it will grow its market share.…

    • 1373 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Bonny Doon Case
    • 2560 Words
    • 11 Pages

    Bonny Doon Case

    Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.…

    • 2560 Words
    • 11 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Vincor International Inc Case Study
    • 573 Words
    • 3 Pages

    Vincor International Inc Case Study

    Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments - red, premium, varietal, and ice wines. Supply is always a big concern and government regulations for the sale of alcohol must be considered. As a result of the changing environment, new prospects in the market and strategic growth in external markets (international) should be analyzed.…

    • 573 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Oregon Wines
    • 2887 Words
    • 12 Pages

    Oregon Wines

    The wine industry in Oregon closed down in 1919 because of the Prohibition. It revived by the late 1930’s as a fruit wine-based producer region. At that time there were only two producers, Louis Herbold and Adolph Doener growing grapes. Oregon’s wine industry was also damaged by the success of California winemakers (Hall).…

    • 2887 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    calaveras
    • 318 Words
    • 2 Pages

    calaveras

    Calaveras Vineyards1. Executive SummaryAs a smaller producer in the California wine industry, Calaveras Vineyards is somewhatcomplicated to compare to other, larger, producers. In analyzing the company we estimated thevalue of the company to be $9.972 million dollars. Its growth rate of 6.67% is considerablysmaller than that of identified competitors. The liquidation value of the company is estimated at$18.277 million dollars; almost double that of its estimated value. Many of the values of thecompany are greatly influenced by the market to book ratio of its equity. Although the book value of equity is listed at $1 million, the market value is thought to be much higher, at $2.62million. This estimate is greatly influenced by the market to book ratio of equity of competitors.2. Information SourcesNo outside information was used in this analysis. All information was obtained from withincompany data including information on the competition, industry, and financial market.3. Business descriptionCalaveras Vineyards occupied 80% of a total 200 acres in Alameda Valley, California. CalaverasVineyards was founded in 1883 by Esteban Calaveras whose family continued to own thevineyard until the 1970s. The winery and the vineyard provided table wines for sale to retailersand restaurants. Dramatic growth in demand for California wines and the entry of largecorporations in the production of California wines has resulted in the constant changes inownership and marketing of the Calaveras Vineyards since 1986. In spite of the many changes inmarketing and ownership, Calaveras has improved on its brand image and market position so theowners aimed at the premium brand segment of the market. As Calaveras executed its strategy of introducing premium wines with higher average prices, sales increased from $2.4 million in 1990to $2.8 million in 1991 and 1992. However sales dropped to $2.5 million in 1993 due in part totheir lack of representation by a sales organization.Most recently,…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Arrowood Times Case
    • 3253 Words
    • 14 Pages

    Arrowood Times Case

    |Arrowood Times are not promising for boutique American wineries, with many closing, plowing under their fields, or selling | | |…

    • 3253 Words
    • 14 Pages
    Good Essays
    Read More
  • Better Essays

    Inside Bevmo Drinks Swot Analysis
    • 1993 Words
    • 8 Pages

    Inside Bevmo Drinks Swot Analysis

    Tincknell & Tinchknell, 2001. Wine Marketing 101. (2001). Retrieved on March 21, 2012 from : http://www.marketingwine.com/pdfs/winemarketing101.pdf.…

    • 1993 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Valley Winery
    • 965 Words
    • 4 Pages

    Valley Winery

    Valley Winery has recently hired Pat Waller as sales manager of their San Francisco region chain division. There have been favorable sales increases during the past several years; however their sales force turnover is extremely high reaching nearly 100% a year. Pat Waller will be supervising two area managers who oversee nine district mangers with approximately fifty sales reps in the San Francisco region. The eighty year old company is the largest domestic producer of wine in the USA, with sales believed to have exceeded $1.8 billion in 2012. Two broad factors are traced to the company’s growth and success:…

    • 965 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Financial Analysis: Calaveras Vineyard
    • 3401 Words
    • 14 Pages

    Financial Analysis: Calaveras Vineyard

    Calaveras Vineyard was originally established in 1883 to make wine for the Catholic Church. They occupied 220 acres in California out of which 175 acres was occupied by the vineyard. They had now expanded into production of table wines for retailers and restaurants. It had changed three ownerships in the last nine years. The most recent owner was Stout Plc. which was looking to sell Calaveras and the management of Calaveras was the interested party in this transaction. The main strategy from 1987 was broadening the company’s position on premium brand category and this is evident from the fact that they were now concentrating on wines in the premium and super-premium category.…

    • 3401 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Macquariedale Organic Wine: Strategic Marketing
    • 1926 Words
    • 8 Pages

    Macquariedale Organic Wine: Strategic Marketing

    Macquariedale Organic Wines also have competitions with other products or companies among the Australian organic and biodynamic industries. According to Walker, Gountas, Mavondo and Mullins (2012, p. 100), “five competitive forces collectively determine an industry’s long term attractiveness”. The first force is…

    • 1926 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mondavi Analysis
    • 1009 Words
    • 5 Pages

    Mondavi Analysis

    The Robert Mondavi Winery became one of America’s most innovative, high-quality winemakers in the late 1960s and early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more than 1% of global retail sales. Because of this and the fact that there are many substitutes, there is an issue to try to gain economies of scale and become a leader in the wine market. Wine tends to stay it its local region, which makes it harder to compete with its substitutes. In the strategic analysis portion of this case analysis, we discuss Porter’s Five Forces and how they affect the Robert Mondavi Winery. We conclude that in order for the winery to stay competitive and gain economies of scale, they should develop new joint ventures and reform their company structure into a decentralized federation.…

    • 1009 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    ivey
    • 1618 Words
    • 7 Pages

    ivey

    Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines, Yellow Tail sold more than 8.5 million cases in 2008, which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue for Casella is how to sustain Yellow Tail’s growth in the face of emerging competition on a limited ad budget.…

    • 1618 Words
    • 7 Pages
    Good Essays
    Read More
  • Best Essays

    Beringer Blass Wine Estates
    • 12459 Words
    • 50 Pages

    Beringer Blass Wine Estates

    to bear fruit by the late 1980s. New private reserve wines won accolades throughout the industry…

    • 12459 Words
    • 50 Pages
    Best Essays
    Read More
  • Powerful Essays

    The Australian Wine Industry
    • 2709 Words
    • 11 Pages

    The Australian Wine Industry

    Brian McGuigan has been involved in the wine industry for over thirty five years. He developed Wyndham Estate Wine Company in the Hunter Valley and built sales in excess of 1,250,000 cases to become the leading exporter of Australian wine.…

    • 2709 Words
    • 11 Pages
    Powerful Essays
    Read More

Related Topics