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Module 9 Case Study Questions 1 And 3

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Module 9 Case Study Questions 1 And 3
Reginald B. Johnson
GEB211W
Instructor Drake
October 20, 2013

Module 9 Case Study Questions 1 and 3

1. If I were starting a similar service, I would locate the business in Pensacola, Florida where I presently live. Florida would be the ideal place for the business in using the local credit union and having family members and friends here. To start additional stores in other states would depend on the state taxes, worker’s compensation, wages, and other legislation that should be taken into consideration. The building I would want to conduct my business would be leased. The lease building would allow funds to be used in other areas of the business whereas buying the building requires more.

2. Auction Drop could inform eBay and UPS users know they are available with guerilla marketing and blog advertising. Guerilla marketing and blog advertising are inexpensive methods that Randy should use. The text states that Auction Drop did not get anywhere near the volume they expected from the stores and Randy could not afford to advertise nationally.
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