Modern Trends in Retailing
Modern Trends in Retailing
Self Service * Products are displayed on open shelves. * Customers have to select them put them into trolley, take it to cash counter, make payment and arrange for their transportation. * Generally used in large scale retailing especially supermarkets.
Advantages
To Retailers 1. Lesser requirement of shop staff. 2. More sales in given time. 3. More sales due to impulse buying. More turnover. 4. Attraction to the customers.
To Customers 1. Shopping can be done in free environment. 2. Freedom of choice. 3. Quicker shopping. 4. Low price.
Disadvantages
To Retailers 1. More capital required (for space, shelves and variety). 2. Shop lifting. 3. Security expenses increases.
To Customers 1. Impersonalized way of sales. 2. Impulse buying. 3. No delivery is provided.
Branding and Packing * Branding means the selling of goods under the trade mark or brand name of manufacturer. * Branding is done to differentiate products from competition. * Brand Name = Name and Brand Mark = Symbol. * Packing is the wrapper of product done to provide convenience to customers. * Branding is only possible if packing is done.
Advantages
To Retailers 1. Products can be differentiated. 2. Market share can be created. 3. Adds value to the product. 4. Assists in handling of products. 5. Information about the product can be written. 6. Attracts customers. 7. Some packing can be reused. 8. Advertisement can be done. 9. Easy to handle. (Arrangement in self service retailing)
To Customers 1. Brand assures uniform quality. 2. With packing awareness is created. 3. Customer is well informed about the product by advertisement. 4. Some wrappers can be reused. 5. Shopping has become easier.
Disadvantages
To Retailers 1. Brands needs to be advertise
Self Service * Products are displayed on open shelves. * Customers have to select them put them into trolley, take it to cash counter, make payment and arrange for their transportation. * Generally used in large scale retailing especially supermarkets.
Advantages
To Retailers 1. Lesser requirement of shop staff. 2. More sales in given time. 3. More sales due to impulse buying. More turnover. 4. Attraction to the customers.
To Customers 1. Shopping can be done in free environment. 2. Freedom of choice. 3. Quicker shopping. 4. Low price.
Disadvantages
To Retailers 1. More capital required (for space, shelves and variety). 2. Shop lifting. 3. Security expenses increases.
To Customers 1. Impersonalized way of sales. 2. Impulse buying. 3. No delivery is provided.
Branding and Packing * Branding means the selling of goods under the trade mark or brand name of manufacturer. * Branding is done to differentiate products from competition. * Brand Name = Name and Brand Mark = Symbol. * Packing is the wrapper of product done to provide convenience to customers. * Branding is only possible if packing is done.
Advantages
To Retailers 1. Products can be differentiated. 2. Market share can be created. 3. Adds value to the product. 4. Assists in handling of products. 5. Information about the product can be written. 6. Attracts customers. 7. Some packing can be reused. 8. Advertisement can be done. 9. Easy to handle. (Arrangement in self service retailing)
To Customers 1. Brand assures uniform quality. 2. With packing awareness is created. 3. Customer is well informed about the product by advertisement. 4. Some wrappers can be reused. 5. Shopping has become easier.
Disadvantages
To Retailers 1. Brands needs to be advertise