Mobile Tv and Its Future Success
1.Introduction:
Manfred von Adrenne presented the first fully electronic TV in 1931, the technique improved so fast, that within a few years the German Radio launched a regularly TV Programme. However at this time it wasn’t possible to consider that a broad mass of Population would use a TV for their home. But today Television is the Consumers number one Communication Medium, only surpassed by The Internet and Cellular phone network. The mobile phone is an very important feature for the most people as it is used for Business and Social life, which means that consumers do not use a mobile phone only to communicate but for other things such as, taking photos, e-mail, managing appointments and video clips although the view is restricted. It seems that the world is getting more and more innovative and is turning into an information society. Information Technology as a communication or information tool is an essential part in the today’s world there are various media and communication channels (e.g. mobile phone, internet, TV) and it is accessible for almost everyone in the UK. No one thought that the TV could be a mass medium for all the information we need, such as news and entertainment it is a massive enrichment and the most people cannot imagine living without it.
No other medium determines the daily life of many people as the television does.
With more than two hours of TV programming consumed on average per day in 2004 (AGF/GfK TV Research, 2005). And the mobile phone could be a part of it. As it is not only used for communication but also for information and entertainment, it seems really feasible using a mobile phone to watch a movie during a wait time. But this medium that comes into consideration Mobile TV and its opportunities for the future is at the moment a hot topic in the mobile industry and it has always been a topic of conversation in the UK it is already possible to get access to different channels but the quality is poor, therefore the mobile
Manfred von Adrenne presented the first fully electronic TV in 1931, the technique improved so fast, that within a few years the German Radio launched a regularly TV Programme. However at this time it wasn’t possible to consider that a broad mass of Population would use a TV for their home. But today Television is the Consumers number one Communication Medium, only surpassed by The Internet and Cellular phone network. The mobile phone is an very important feature for the most people as it is used for Business and Social life, which means that consumers do not use a mobile phone only to communicate but for other things such as, taking photos, e-mail, managing appointments and video clips although the view is restricted. It seems that the world is getting more and more innovative and is turning into an information society. Information Technology as a communication or information tool is an essential part in the today’s world there are various media and communication channels (e.g. mobile phone, internet, TV) and it is accessible for almost everyone in the UK. No one thought that the TV could be a mass medium for all the information we need, such as news and entertainment it is a massive enrichment and the most people cannot imagine living without it.
No other medium determines the daily life of many people as the television does.
With more than two hours of TV programming consumed on average per day in 2004 (AGF/GfK TV Research, 2005). And the mobile phone could be a part of it. As it is not only used for communication but also for information and entertainment, it seems really feasible using a mobile phone to watch a movie during a wait time. But this medium that comes into consideration Mobile TV and its opportunities for the future is at the moment a hot topic in the mobile industry and it has always been a topic of conversation in the UK it is already possible to get access to different channels but the quality is poor, therefore the mobile