MMS Group Assignment
Group report on the subject
Marketing Management and Strategy
Prepared by:
Umid Ergashev-b1201965
Fazilov Saidazim-b1101394
Karimova Maftuna-b1101352
Shakhlo Khalimova-b1101220
Yulduz Barnoeva-b1101252
Karieva Iroda-b1101207
Contents
Question 1 3
Mission statement 3
Question 2 6
Positioning 6 Question 3……………………………………………………………………………………………….. 8 Marketing strategy…………………………………………………………………………………….8
References 15
Question 1
Mission statement
To successfully launch and develop powerful retail chain business in Uzbekistan, Mary is suggested to undertake accurate step by step actions that would translate her ideas into reality in a proper way. In this sense, the formulation of overall mission statement is important - written declaration of an organization 's core focus and purpose that usually remains the same over the time.
As Mary is going to introduce innovative hygiene product by Amway, we can assume that her mission statement could be a bit different from those of competitors, who offers the ordinary cleaning solutions. However, it is crucial to identify overall trends and direction adopted by local producers, as Mary is going to enter the same market, segment and reach the same target customers. Followings are the mission statements of some hygiene products producers that could be considered as Amway’s competitors:
Unilever - manufactures Domestos, Cif, OMO, Comfort, Sunlight, Surf.
“Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.”
Henkel - manufactures Prill, Bref, Pemolux, Dac.
“We will outperform our competition as a globalized company with simplified operations and a highly inspired team.”
SC Johnson - manufactures Duck, Glade, Kiwi, Mr.Muscle, Pledge.
“The goodwill of people is the only enduring thing in any business. It is the sole
Marketing Management and Strategy
Prepared by:
Umid Ergashev-b1201965
Fazilov Saidazim-b1101394
Karimova Maftuna-b1101352
Shakhlo Khalimova-b1101220
Yulduz Barnoeva-b1101252
Karieva Iroda-b1101207
Contents
Question 1 3
Mission statement 3
Question 2 6
Positioning 6 Question 3……………………………………………………………………………………………….. 8 Marketing strategy…………………………………………………………………………………….8
References 15
Question 1
Mission statement
To successfully launch and develop powerful retail chain business in Uzbekistan, Mary is suggested to undertake accurate step by step actions that would translate her ideas into reality in a proper way. In this sense, the formulation of overall mission statement is important - written declaration of an organization 's core focus and purpose that usually remains the same over the time.
As Mary is going to introduce innovative hygiene product by Amway, we can assume that her mission statement could be a bit different from those of competitors, who offers the ordinary cleaning solutions. However, it is crucial to identify overall trends and direction adopted by local producers, as Mary is going to enter the same market, segment and reach the same target customers. Followings are the mission statements of some hygiene products producers that could be considered as Amway’s competitors:
Unilever - manufactures Domestos, Cif, OMO, Comfort, Sunlight, Surf.
“Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.”
Henkel - manufactures Prill, Bref, Pemolux, Dac.
“We will outperform our competition as a globalized company with simplified operations and a highly inspired team.”
SC Johnson - manufactures Duck, Glade, Kiwi, Mr.Muscle, Pledge.
“The goodwill of people is the only enduring thing in any business. It is the sole
References: Henkel. 2014. Strategy. [ONLINE] Available at: http://www.henkel.com/company/strategy#Tab-30088_1. [Accessed 18 October 14]. Henkel. 2014. Brands and Business. [ONLINE] Available at: http://www.henkel.com/brands-and-businesses#selectFilterByParameter=. [Accessed 18 October 14]. Unilever. 2014. Our vision. [ONLINE] Available at: http://www.unilever.com/aboutus/introductiontounilever/ourmission/. [Accessed 17 October 14]. Unilever. 2014. Our brands. [ONLINE] Available at: http://www.unilever.com/brands-in-action/view-brands.aspx. [Accessed 17 October 14]. Clorox. 2014. The Clorox Company. [ONLINE] Available at: https://www.clorox.com/. [Accessed 19 October 14]. Wikinvest. 2014. The Clorox Company. [ONLINE] Available at: http://www.wikinvest.com/stock/Clorox_Company_%28CLX%29. [Accessed 16 October 14]. Amway. 2013. Amway values. [ONLINE] Available at: http://businesscasestudies.co.uk/amway/reaching-customers-through-direct-selling/amway-values.html#axzz3HR17pIxp. [Accessed 15 October 14]. Smriti Chand. 2013. Marketing Mix: Product, Price, Place, and Promotion (4Ps). [ONLINE] Available at: http://www.yourarticlelibrary.com/marketing/marketing-mix-product-price-place-and-promotion-4ps/5395/. [Accessed 17 October 14]. RB. 2014. RB 's vision and values. [ONLINE] Available at: http://www.rb.com/rb-worldwide/vision-values. [Accessed 19 October 14]. RB. 2014. Products around the home. [ONLINE] Available at: http://www.rb.com/our-brands/products-around-the-home. [Accessed 19 October 14]. P&G. 2014. The Power of Purpose. [ONLINE] Available at: http://www.pg.com/en_US/company/purpose_people/index.shtml. [Accessed 19 October 14]. P&G. 2014. Explore Fabric and Home Care Brands. [ONLINE] Available at: http://www.pg.com/en_US/brands/global_fabric_home_care/index.shtml. [Accessed 19 October 14]. SC Jonson. 2010. This we believe. [ONLINE] Available at: http://scjohnson.com/Libraries/Download_Documents/TWB-English.sflb.ashx. [Accessed 18 October 14]. Book Ouwesloot and Duncan, Hans Ouwersloot and Tom Duncan, 2008 Kottler, Philip Kottler, 2012. Strategic Marketing Management. 5th ed. UK: Cerebellum Press. Kerin, Hartley, Rudelius, Steffes, Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes, 2012.Marketing: The Core. 5th ed. UK: McGraw-Hill/Irwin. Journals Fallon, Nicole Fallon, 2014 SCHENCK, BARBARA FINDLAY SCHENCK, 2013. Marketing Strategies for the Future. Entrepreneur, [Online]. 14, 1. Available at: http://www.entrepreneur.com/article/238845 [Accessed 19 October 2014]. Satell, Greg Satell, 2013. 4 Principles of Marketing Strategy In The Digital Age. Forbes, [Online]. 10, 1. Available at: http://www.entrepreneur.com/article/238845 [Accessed 21 October 2014]. Branson, Richard Branson, 2013. Richard Branson on Crafting Your Mission Statement. Entrepreneur, [Online]. 12, 1. Available at: http://www.entrepreneur.com/article/227507 [Accessed 22 October 2014].