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Masters in Marketing Management Question Papers

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Masters in Marketing Management Question Papers
MMM Question Papers
2007

Semester � I

Sub Code | Subject Name | 2007 | 2007 | 101 | P P M | May | Oct | 102 | Principles of Marketing | May | Oct | 103 | Fundamental of Management Accounting | May | Oct | 104 | Managerial Economics | May | Oct | 105 | Research Methodology | May | Oct | 106 | Consumer Behaviour | May | Oct |

Semester � II

Sub Code | Subject Name | 2007 | 2007 | 201 | Service Marketing | May | Oct | 202 | Retail Marketing | May | Oct | 203 | Sales Management & Personnel Selling | May | Oct | 204 | Distribution Management & Logistics | May | Oct | 205 | Marketing Research | May | Oct | 206 | Relationship Marketing | May | Oct |

Semester � III

Sub Code | Subject Name | 2007 | 2007 | 301 | International Marketing | May | Oct | 302 | Marketing and The Laws | May | Oct | 303 | Financial Services Marketing | May | Oct | 304 | Integrated Marketing Communication | May | Oct | 305 | Retail Operation Management | May | Oct | 306 | | May | Oct |

Semester � IV

Sub Code | Subject Name | 2007 | 2007 | 401 | Brand Management | May | Oct | 402 | Strategic Marketing | May | Oct | 403 | Export Documentation & Forex Marketing | May | Oct | 404 | Direct Marketing | May | Oct | 405 | Industrial Marketing | May | Oct | 406 | Rural & Agricultural Marketing | May | Oct |

Total No. of questions :7 MAY 2007 Total no. of printed pages 1

3178-101
MMM(semester-II)Examination -2007
PRINCIPLE AND PRACTICES OF MANAGEMENT
(New course)
Time 3 hours Max Marks 70

Instructions: 1) Attempt all question

Q.1)Define Management. Explain Henry Fayols Principle of management [20]

OR
Q.1) Explain the term of Motivation along with its significance to organizational productivity . Discuss the
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