MKTG3114 Lecture 1
MKTG3114 New Products Marketing
lecture 1: intro. & course overview Presented by
Dr. Jeffrey Lim
Discipline of Marketing
The University of Sydney
Page 1
Agenda
– Introduction and housekeeping
– What this unit is about – key topics
– Learning and application opportunities
• Assessment tasks
– Teaching team
– Lecture 1
– Setting the scene
– Concluding comments and wrapping up
The University of Sydney
Page 2
What this unit is about – key topics
Strategy
Idea/concept generation (creative vs. analytical) Development
The University of Sydney
Evaluation
Launch
Page 3
Learning and application opportunities
Assessment
task
Approach
Due date
Weig ht Participation
Project feeding activities & tutorial discussions, and research component
As required
10%
Mid-semester exam Multiple-choice
2nd Sept., week
6
20%
Presentation
Group presentation
Week 12 & 13
10%
Project
Group report
30th Oct., Week
13
30%
Final exam
Multiple-choice & shortanswer
University’s formal exam period Page 4
30%
The University of Sydney
Assessment tasks
– Participation (10%)
Unit-related activities (8%)
– On-going.
– Class participation.
– Project-related activities that feed into project.
Non-unit-related activity
(2%)
– By week 12.
– Research component.
The University of Sydney
– Mid-semester exam (20%)
– Multiple-choice.
– Covering topics from week 1-5.
– 90 minutes during lecture time.
– Final exam (30%)
– May include multiplechoice and short-answer questions. 5
– During thePagefinal exam Key tutorial activities
Form groups & topic consideration
WEEK 2
Mid-sem exam
WEEK 6 no tutorials
Confirm topic
& Draft
Product
Innovation
Charter
WEEK 3
Concept
statements &
Gap Maps
WEEK 7
Scoring Model
(overall
evaluation)
WEEK 10
The University of Sydney
Develop Final
PIC
WEEK 4
Focus Groups
WEEK 5
Concept
Testing
WEEK 8
Financial
Forecast
WEEK 9
Finalise
Presentation &
Project
WEEK 11
Group
Presentations
WEEK 12 & 13
Page 6
Assessment tasks
– Presentation
lecture 1: intro. & course overview Presented by
Dr. Jeffrey Lim
Discipline of Marketing
The University of Sydney
Page 1
Agenda
– Introduction and housekeeping
– What this unit is about – key topics
– Learning and application opportunities
• Assessment tasks
– Teaching team
– Lecture 1
– Setting the scene
– Concluding comments and wrapping up
The University of Sydney
Page 2
What this unit is about – key topics
Strategy
Idea/concept generation (creative vs. analytical) Development
The University of Sydney
Evaluation
Launch
Page 3
Learning and application opportunities
Assessment
task
Approach
Due date
Weig ht Participation
Project feeding activities & tutorial discussions, and research component
As required
10%
Mid-semester exam Multiple-choice
2nd Sept., week
6
20%
Presentation
Group presentation
Week 12 & 13
10%
Project
Group report
30th Oct., Week
13
30%
Final exam
Multiple-choice & shortanswer
University’s formal exam period Page 4
30%
The University of Sydney
Assessment tasks
– Participation (10%)
Unit-related activities (8%)
– On-going.
– Class participation.
– Project-related activities that feed into project.
Non-unit-related activity
(2%)
– By week 12.
– Research component.
The University of Sydney
– Mid-semester exam (20%)
– Multiple-choice.
– Covering topics from week 1-5.
– 90 minutes during lecture time.
– Final exam (30%)
– May include multiplechoice and short-answer questions. 5
– During thePagefinal exam Key tutorial activities
Form groups & topic consideration
WEEK 2
Mid-sem exam
WEEK 6 no tutorials
Confirm topic
& Draft
Product
Innovation
Charter
WEEK 3
Concept
statements &
Gap Maps
WEEK 7
Scoring Model
(overall
evaluation)
WEEK 10
The University of Sydney
Develop Final
PIC
WEEK 4
Focus Groups
WEEK 5
Concept
Testing
WEEK 8
Financial
Forecast
WEEK 9
Finalise
Presentation &
Project
WEEK 11
Group
Presentations
WEEK 12 & 13
Page 6
Assessment tasks
– Presentation